Lorenzo Marsiglio
Executive Sales Manager Tecnorama
Automation is the way to better quality
Tecnorama designs and produces fully automatic systems for dispensing, dissolving and transferring dyestuffs and chemicals either for laboratory and bulk. Lorenzo Marsiglio, Executive Sales Manager, Tecnorama, confirms the positive answers of the market to the famous dosing and dyeing system DOS&DYE and shares details about the company's latest innovation, Shakerama, a dyeing machine that fits in perfectly with the "Full Automatic" philosophy of DOS&DYE.
What are your expectations from the ongoing India International Textile Machinery Exhibition?
We mainly work in Asia, India is one of our main markets and we are working more to improve our presence. India ITME is one of the best ways to do it and for this reason we showcase our machines here.
What impact do you think automation and robotics will have, especially in Asia?
Automation is an indispensable upgrade to obtain quality, efficiency, time saving and reproducibility. Optimisation is what a client reaches with the products conceived by Tecnorama. There is no conflict between automation and manpower, it's only an evolution: manpower will always be needed to check, work and use automation. Automation is like having a mobile phone. The phone will help you, but it will not work without you.
Do you think demonetisation is affecting your business?
No, I don't think it is affecting our business because all commercial exchanges are done in Euros or US dollars.
How have your products been received by visitors?
Visitors are attentive to everything that can contribute to evolution and innovation and Tecnorama perfectly knows the Indian market and its needs. It works in partnership with the clients to find the ideal solutions for the improvement and the growth of the Indian dye-houses that are very important for the development of the global textile production.
What innovations are you displaying?
We are showing Shakerama, the new machine for dyeing laboratory samples, designed and produced by Tecnorama to complete its range of automatic dyeing machines forming part of DOS&DYE COMPACT system. Shakerama is dedicated to knit fabrics and was officially launched during ITMA exhibition in Milan in 2015. Since then, this machine has been very successful in terms of consensus and placement on the market. Particularly suitable for dyeing knitwear and fabric made of all types of natural, artificial and synthetic fibres, Shakerama is a brand-new machine, the only one with this kind of technology for knitted fabrics.
What are the top three innovations you have seen at the India ITME?
Buyers are mainly looking for green technology to save power, water and energy. They are more dedicated to lessen pollution and be more sustainable. Working to provide machines for a more sustainable production is the same direction Tecnorama has undertaken. So, I would say the top 3 innovations are: green evolution, sustainability and innovation.
Which verticals in the textile industry does India need to revamp with latest machines?
Textile industry must be organised to answer to the more and more pressing needs of the globalised market. The total control of the entire productive processes is a great advantage. For this reason, Tecnorama offers automated solutions that allow easy and efficient management of dye-house processes. The same must be done for all the other production lines.
How would you describe the technologies being used in India compared to those in Bangladesh or China?
Indian customers are still looking for technologies and automation. This is because they are oriented to export, which means obtaining a better quality and be more competitive in the market. This happens also for the other markets that are active in the global textile sector.
Which fairs will you be attending in 2017 across the world?
We will be participating in fairs in Colombia, India, Bangladesh, Indonesia and China with a rich calendar of meetings through all the coming year.
If you have to summarise your experience at India ITME so far, what would you say?
India for us is a market that is evolving day by day. We closely follow the trends thanks to our agents and subagents. The satisfaction to grow together with the demands of Indian market is our aim and provide us inspiration to find solutions that we propose also in other markets. This means that we believe that India is one of the global leading market, that's why we are so interested and involved. India ITME is the perfect window to share and compare solutions with our existing and new clients all in once.
What are your expectations from the next edition of India ITME 2020?
As I said, India ITME is a good window and we will show our latest innovations which for sure will be appreciated by visitors and customers.
Published on: 25/01/2017
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
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