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Birla Cellulose is the Aditya Birla Group's umbrella brand for its range of cellulosic fibers. It comprises versatile sub-brands; Birla Viscose, Birla Viscose Plus, Birla Modal, and Birla Excel. These brands offer a wide range of functional benefits such as soft feel, high moisture absorbency, bio degradability and comfort to the wearer. These fibers have multiple applications including apparel, home textiles, dress material, knitwear, non-woven etc.
Fiber is one of the oldest businesses of the Aditya Birla Group that commenced in 1954. Birla Cellulose is a world leader in viscose staple fiber (VSF). Its production is spread across six countries, viz. Canada, Thailand, India, Indonesia, China and Laos. The Group independently fulfills India's entire VSF requirements.
With a strong focus on Research and Development (R&D), the Group's R&D initiatives span the entire value chain.
- World leader in VSF
- Commenced operation in 1954
- Fully integrated operations in Viscose starting from forest through pulp, fiber, yarn and garment
- Captive energy resources
- Geographically well-spread manufacturing locations
- Diversified product range
- Global marketing network
- In-house R&D facility for fibers
- In-house Application Development Centre
- Patented heavy metal free environment friendly processes
Vision and values
To be the world leader in man-made cellulosic fiber.
The company believes in value-creation for all its stakeholders, through innovative research and development initiatives which in-turn develop the market for man-made cellulosic fibers.
Companies and units - An integrated outlook
Birla Cellulose is growing by leaps and bounds through both organic and inorganic route. The efforts towards integration and self sufficiency are as follows:
- Backward integration into pulp and plantation
- Captive power plant at all locations
- In house manufacturing of all major chemicals and auxiliaries used in VSF manufacturing.
- In house engineering division that caters to new project implementation
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