No longer company view brand as merely as advertising campaign. In B2B business is high service level business where the brand better understood as the set of values, expectations, and associations evoked from experience with company or product. I am very delighted with the kind of promotional activity done by Fibre2fashion. Product feature, news, hot deals and on line banner etc.are the fantastic way to reach the customer. In India, Visual Communication is the best way of communication.Each time customer sees one of our Ads or make a call or access our AD an opinion is being formed about our product. We have received a good response by this medium. It's very cost effective. Maximum information can be shared at a time, very flexible to update the latest info about the company and product.