Grown in Australia, Made in India
The consumer-facing campaign brings to the forefront the farm to fashion journey of merino wool from Australia to India, and champions both the woolgrowers of Australia, as well as the handloom sector in India.
Capturing the stunning view and landscape of a sheep farm in Australia, the campaign film features Indian Wool Ambassador Shravan Reddy with international model Aleyna FitzGerald, exploring the farm while donning chic merino wool attire.
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