<span style="font-size:12.0pt;font-family:"Georgia",serif;mso-bidi-font-weight:bold">Allen Solly<span style="font-size:12.0pt;font-family:"Georgia",serif"> from Aditya Birla Fashion and Retail Ltd has unveiled its first ever denim campaign “Tough Jeans for a Tough Day at Work”featuring the denim range. Conceptualised by Ogilvy & Mather India, the TVCuses Allen Solly's greatest asset – the Stag. It features a young Solly man attiredin Allen Solly Denim accompanied by the stag on his way to work. These jeansare crafted from an ultra-stretch fabric and comes with a triple needleconstruction, along with a reinforced back pocket for added durability insewing, thus serving the brand’s promise of being unconventional and futuristicin terms of design and products.<o:p></o:p>

By Allen Solly