Till near past, China was our biggest competitor in the international market. However, recent developments in China like higher power / energy costs, higher labour costs, reduction in export subsidies from 14% to 8% and more stable currency have brought Chinese producer at par with Indian producer. In the present circumstances, we can re-enter the global market and compete with China provided the Government of India does not control the cotton prices and energy / power costs and interest costs are brought down.

Yes. Depreciation in the Indian currency has definitely helped Indian denim producer to be more competitive against China and has resulted in to improved realisation. Our exports have doubled in the current year as compared to the last year.

Latin (South) American countries are the strong and fast growing markets but the problems with these markets are their banking system and the language.

Mainly the competition is on the price front and being the lowest cost producer, we are not afraid of the same. We are having total of 20.50 MW of installed wind energy generation capacity which is solely for captive requirement. This has also made us stronger on lowest costs. Further, we have a very strong and exclusive marketing and distribution network at Delhi which is taken care by the Arora Group (co-promoter of AARVEE). This is our real strength.

We have well laid down corporate governance policies which are strictly followed in spirit by us. So far as ecology and environment are concerned, we have sufficient and well equipped latest plant for controlling water and air pollution. As I have said earlier, we have invested hugely in wind energy as a part of our commitment towards the environment and Green Energy.

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