Interview
Mr Ashish Shah  - Managing Director, Aarvee Denims and Exports Ltd (ADEL)

Aarvee Denims and Exports Ltd (ADEL) is a leading global player in the textile industry. Being backed by experienced promoters, the company is spreading its wings all over the globe at a very fast pace.

Arora Group, which is involved in the marketing of denim for over 35 years and VB Group which has been involved in textile trade for over 50 years are the forces behind this dynamic company. More than five decades of experience, well qualified human resources and state of the art production units have made the Company the second largest denim manufacturer of India.

ADEL's marketing model is unique and extremely efficient, with an emphasis on relationship-building and product innovation and quality. Almost 80% of Aarvee's business comes in the form of repeat orders, an admirable feature in an industry where product differentiation is extremely difficult to establish. ADEL offers over 200 value-additions to denim fabric, and has set-up an internal Quality Control System in all its plants.

Mr Ashish Shah is the Managing Director of ADEL. With vast experience of the textile industry spanning over 30 years, Mr Shah is a Bachelor in Commerce from H L College, Ahmedabad. He has also done Management Development Programme (Small and Medium Industries) from IIM Ahmedabad.

In a tête-à-tête with Face2Face team, Mr Ashish Shah provides an insight on Indian Denim industry.