Frankfurt is the world's most traditional trade fair city. Throughout the centuries, starting at the time of Emperor Frederick, who in the year 1240 helped establish trade fairs in the free city of Frankenfurth, the marketplace Frankfurt has developed continuously. Since the end of the Second World War, when the company Messe Frankfurt was founded, it has developed into a corporation operating on a global scale. On the journey into the 21st century, one will find events "made by the Messe Frankfurt" around the world.

At the beginning of every new exhibition or trade show, a thorough analysis of the key markets has to be conducted. Together with a wide-spread sales network and partners that professionally help set up the organizational part of a trade show, it is always a pleasure and success to hold exhibitions in any part of the world.

Worldwide, the trade show market has a big potential. Messe Frankfurt considers itself to be well-placed to tap into this potential, having expanded its borders at an early stage and thus being in a position to deploy the market skills it has since acquired. Of course, Asia is a huge, constantly expanding market that offers considerable opportunities for the textile industry. With the expiration of the International Textile Agreement and - to a large extent – the end of most of the import quota for the textile and clothing industry in January 2005, competition has increased considerably, and new opportunities for growth have ensued as a result for the German textile and clothing industry. In addition to Asia, Russia and the USA are seen as growth markets for further textile shows.

We are convinced that online activities that meet our clients’ needs when it comes to business contacts are very important. This is why we have set up a high-quality business matching platform Product Pilot. Together with Messe Frankfurt’s solid market knowledge and reputation, we are confident, that business matching portals like Product Pilot will give an additional impetus to trade fair clients – be it exhibitors or trade visitors.

Messe Frankfurt is present in markets worldwide with its areas of competence consumer goods, textiles, technology. With a high level of innovative resourcefulness and in close contact to the exhibiting industries, Messe Frankfurt has continuously adapted its main trade fairs to the needs of the market and improved them through new ideas. New concepts and global commitment will further guarantee the company’s pole position in the future.

Welcoming a wealth of people from different regions all at once is always a challenge: Have we met our clients’ expectations in terms of services and facilities? How can we improve – not only in the long run, but on the spot? Conducting a trade show is like a theatre première without having had a general rehearsal before, everything has to be perfect and convenient.

The brand strategy is one of the cornerstones of Messe Frankfurt’s business policy. The nucleus of this strategy is formed by the main Frankfurt fairs, i.e. events that are the biggest and most important in their respective sector. These include Heimtextil and Ambiente, as well as Techtextil and Automechanika, the ISH and the Musikmesse. The aim of the brand strategy is to accompany Messe Frankfurt’s partners – exhibitors and visitors – along the road to globalisation and to develop new, future-looking markets for them through a network of synchronised events with respect to date and venue in the key regions of the respective businesses of the world.

For a number of years, Messe Frankfurt has conducted a systematic innovation management, i.e. it researches new themes – both in Germany and abroad – tests them for their trade fair suitability and develops the most promising through to market maturity. Visitors and exhibitors will expect trade shows to be more effective and emotional at once, this is one of the trends to come.

Girding itself with so said "systematic innovation management", Messefrankfurt is all set to stand the upcoming trends-challenges in the world of Trade Fairs. We extend a bunch of thanks to Mr. Detlef Braun for the opportunity of this beneficial discourse.

- With Thanks www.fibre2fashion.com