The efforts made by both Government and Industrialist/manufacturer. The Government provided Cash Subsidy off in export values. Beside that they subsidized in price/rate of gas to generate power for industrial development and bonded warehouse facilities to the exporter. The other factor is in terms of pricing Bangladesh is competitive due to low -wages. The quality of the product of Bangladesh has also improved a lot. Bangladesh can give better quality product than others. The backward integration is established in producing yarn to readymade garments. Especially Bangladesh did very well producing home textile products including terry towel, knitted jersey, denim product and tops and bottoms clothing. Significant earning came from Woven and knit clothing sectors. That’s why Government declared Textiles as the key sector of foreign currency earning. Manufacturers worked hard and hard to sustain in the market by diversifying new product and new product line extension. They kept their efforts and commitments thus kept good relation with the customers by providing good service level, product quality and on time delivery. Few years before European and North American customers thought Bangladesh is not able to produce good products, but now they are buying more from Bangladesh because of price and quality of products in Textile. Another reason is political stability: Some of the customers move their business because they found Bangladesh market is stable politically and socially.

Though demand in local market is increasing rapidly, but quantity, consumption and price is not up to the mark compared to Europe and North America. But whoever reduces their cost of production will survive in local market in terms of quantitative sales. Local Industries are struggling to keep their market share but need immediate improvement from Government and Manufacturers sides to increase sales in local market.

Obviously European Union and North America! They are proven and established market in terms of price, commitment and quantity. Noman Group is beating the competition by quoting reasonable price, right quality of product, on time delivery commitment and being responsible in social and environmental policies.

Noman Group believes in “Business integrated with Social and environmental responsibilities”. Without Social and environmental responsibilities, business is unethical and not legal. That’s why Noman Group invested a lot to keep the working environment safe and secured. Beside that Group has largest biological Effluent treatment plan in Bangladesh to treat the water. Noman Group believes in Living Wages concept and not in Minimum Wages. In Social Compliance Noman Group has a non-profit organization named IAWT. In this welfare trust there are so many projects including schooling, Sanitation, Building houses for poor people and giving donation to the poor workers. Noman Group provides living accommodations for poor workers and laborers. The outstanding example is NG provided bank account facilities in Zaber and Zubair fabrics and provided ATM cards to all employees of Z&Z which created a value towards workers and employees and H&M awarded us as “Best example” and also recognized by Customer like IKEA and others. We have medical facility for poor workers who are not able to treat themselves. Day care center for infants and dining facility is provided to the workers. Maternity leaves are given to female workers. We believe in honesty, humanity and justice. That’s why we achieved certificates of ISO: 9001, Okeotex, BRC Global certification and also Certified by IKEA Asda, Wal-mart, H&M, Disney and others.