March 11, 2010
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   Interview - pietra-rivoli

Prof. Pietra Rivoli Prof. Pietra Rivoli
Associate Professor
(At Georgetown University's McDonough School of Business)

She specializes in international business, finance, and social issues in business, since 1983. She is the author of International Business and has been published in numerous academic journals, including the Journal of International Business Studies, the Journal of Business Ethics, Business Ethics Quarterly, and the Journal of Money, Credit and Banking.

Professor Rivoli is also involved in social issues at Georgetown, including the University's Licensing Oversight Committee, which overseas workplace issues for GU apparel producers, the University's Committee for Social Responsibility in Investing, and the Vital Voices partnership, a University initiative in executive education for women from developing countries. Professor Rivoli teaches at the undergraduate, MBA, and executive level, and has been the recipient of teaching awards at both the undergraduate and graduate levels.



Face 2 Face

fibre2fashion:

Have the global textile quotas really benefited world economy?

Prof. Rivoli:

Though the quotas were originally designed to protect rich county producers, with hindsight it is clear that their most striking effect was as foreign aid for smaller developing countries. Because the quotas constrained imports from the large competitive producers such as India and China, the quotas preserved a share of the US and European markets for smaller countries such as Sri Lanka and Mauritius. And by preserving a piece of the market for these countries, the quotas contributed to economic development. That said, the quotas were also quite distorting, and worked against poor countries in aggregate. In summary, the quotas enhanced the fortunes of smaller developing countries, constrained the fortunes of China and India, and did little to protect the US and European industries.

fibre2fashion: What reasons do you attribute to the current state of the American Textile Industry?
Prof. Rivoli:

Well, first of all the U.S. industry is not in as bad shape as many say it is. Of course there have been significant job losses, particularly in apparel sewing, and this can largely be attributed to the American wage rates. Textile and apparel jobs in the US have been reduced by about 75% since shortly after World War II. But even though employment has been falling more or less continuously, for many of these years production was growing rapidly because of advances in automation and technology. Even in recent years, production of textiles in the US has been quite steady.

At the same time, however, we continue to have plant closings and consolidations. American firms face challenges not only in competing with other countries wage rates but also in accessing capital. The US financial markets have not been kind to the textile industry.

fibre2fashion: Have the farm subsidies, particularly for large cotton growers, proved really beneficial or no, and at what cost to the US?
Prof. Rivoli:

The subsidies have certainly been beneficial to the US farmers, but at substantial cost to American taxpayers. The cost of subsides to US cotton farmers has been about $4 billion per year recently. Of course, these subsidies are at the center of discussion right now at the WTO, where the US is charged with violating trade rules through these subsidies. And it was cotton subsidies more than any other factor that led to the breakdown of world trade talks in Cancun in 2003.

While the subsidies certainly put a lot of money in the American growers' pockets, the effects on poor country producers are not that clear because the majority of the subsides have been "delinked" from production. In other words, the farmers receive the subsidies even when they do not produce cotton. As a result, the effects of the subsidies on world production is a matter of some debate. Another factor is that much US government financial support goes to plant biology research at US universities, and the results of this research ultimately benefits growers everywhere.

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Prof. Rivoli is the author of The Travels of a T-Shirt in the Global Economy (Publisher : John Wiley and Sons, 2005) - which takes the reader on a fascinating, around-the-world journey to reveal the economic and political lessons from the life story of a simple t-shirt.

Book can be ordered in:

Available Format : Hardcover
http://as.wiley.com/WileyCDA/WileyTitle/productCd-0471648493.html
Available Format : E-Book
http://as.wiley.com/WileyCDA/WileyTitle/productCd-047172419X.html

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