Welcome to Fibre2fashion.com     Join Free | Sign in
fibre2fashion
 Home > Face 2 Face

Mr Rolf Strebel Staubli Group
Interview

Mr Rolf Strebel - CEO, Staubli Group

Originally founded as a small workshop in Horgen/Zurich in 1892, today, Stäubli introduces itself as an international group- a pioneer mechatronics solution provider with three dedicated divisions: textile machinery, connectors and robotics.

The textile machinery division of Staubli is one of the world's leading manufacturers of high speed textile machinery for weaving industry covering entire range; from frame weaving to Jacquard machines, carpet systems, weaving preparation and accessories such as harnesses and frames.

Headquartered in Pfäffikon, Switzerland, and backed with synergy of over 3000 employees, the company generates yearly turnover surpassing 1 billion Swiss francs.

Mr Rolf Strebel, CEO Stäubli Group, joined the Stäubli textile division after finishing his studies in mechanical engineering and textile processing. Initially, he was appointed as a sales manager and was later promoted to Head of Textile Division. In 2006, he took over the responsibilities as CEO of the Group.

In a dialogue with Face2Face team, Mr Rolf Strebel divulges pivotal information on Asian textile machinery markets and its demands.

fibre2fashion: Dealing in diversified fields like textile machinery, connectors and robotics, how has Staubli re-engineered itself over the century of its rich history?

Mr Rolf Strebel

Since its foundation in the year 1892 as manufacturer of shedding machinery Stäubli has permanently expanded its activities. Over many decades the expansion was mainly geographical in order to cover the market of textile machinery worldwide. In the middle of last century Stäubli entered into the connectors business, and in 1983 the robotics division became the third field of activities within the group. Today the three division act globally with total of over 3,000 employees worldwide.


 
fibre2fashion: In textile machinery business, what niche has Staubli carved out in global markets?

Mr Rolf Strebel

Stäubli is a leading manufacturer in shedding machinery systems that include cam motions and dobbies as well as electronic jacquard machines for any kind of applications. We are also the first address for weaving preparation products such as automatic drawing-in systems, warp tying and warp leasing machines. Besides this our group member Schönherr provides carpet weaving systems for weaving face-to-face carpets.


 
fibre2fashion: What is your view on Asian textile machinery markets and its demands?

Mr Rolf Strebel

Asian textile machinery markets are for us very important markets and will remain so in future. The demands to performance and quality will continue to rise, and without any doubt Stäubli will provide products that fulfill the requirements of its customers in the area. However, other markets in Europe and the Americas continue to be essential for globally acting textile machinery suppliers.



 
fibre2fashion: After-sales is one area that a customer needs to be careful about while purchasing any machinery, how does Staubli offers better services over its competitors? Can you quote some examples where unmatched services of Staubli have come for special mention under the most excruciating/critical circumstances?

Mr Rolf Strebel

Stäubli’s customer service quality is outstanding, and is part of our strategy. Convincing facts to say so is our worldwide network of business units for sales and after sales support in all major markets, unbeaten by any competitor. Our subsidiaries in the Far East, be it in China, Hong Kong, India, Malaysia, Japan, Taiwan, some with several offices in the area, demonstrate closeness to customers and their requests. Stäubli has always proved to actively support its customers to find best solutions for their requests.


 
fibre2fashion: In terms of man-spares movement, what operational systems do you employ for overall optimization in terms of services?

Mr Rolf Strebel

Our internal system for the registration of our installation base with customers, and to follow-up support requests for any case helps a lot to efficiently handle our worldwide services. The use of such systems lays primarily in an improved product and service quality rather than reducing manpower.


 
fibre2fashion: What marketing challenges do you encounter when competing in low cost and low budget markets?

Mr Rolf Strebel

Low cost budgets can definitely not be satisfied with low price products of minor quality! Stäubli has put a great deal of effort into products adapted to the users’ requests and performance thus optimizing the cost of manufacturing and logistics. One concrete measure we have taken is the creation of the manufacturing unit in China as early as 1997 offering products for the local area, and this not only in the textile field.




 
 
 
 
Published on : 24 Dec 2007
Print Interview   |   Forward Link to friend   |   Bookmark and Share
Name Company
Designation Email
Country Phone/Mobile
Comments
Character Left:

Note : www.fibre2fashion.com will publish as many comments as possible but cannot guarantee publication of all. www.fibre2fashion.com also holds all rights reserved to omit/edit/upload the comments for reasons of clarity, brevity and morality.

 
Pierre Wiertz Pierre Wiertz
Director
Edana

Nonwovens are one of the fastest growing fibre consuming sectors ...
Marco Levi Marco Levi
President & CEO
Ahlstrom

You need to follow the numbers all the time to make the right decisions... ...
Alok Dubey Alok Dubey
CEO
U.S. Polo Assn., India

Sports events like IPL are a great platform for brands... ...
Professor Mecheels Professor Mecheels
CEO
The Hohenstein Institute

Becoming sustainable isn't a 5-minute job but has to be seen as a dynamic process. ...
Praveen Sinha Praveen Sinha
Founder and MD
Jabong.com

It would be difficult to compete at the price point that China has... ...
More..
Industry News
  • Ecommerce accounts for 6.6% of US retail sales in Q3 2014
  • Textile major Alok Industries to sell land & pare debt
  • H1FY15 revenue at fashion etailer Jabong skyrockets 187%
  • Cherokee to launch new apparel brand with Reliance Retail
  • Lenzing & Invista collaborate on new denim fabric