November 08, 2009
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   Interview - trevira

Mr. Jörg Hellwig  Mr. Jörg Hellwig 
 CEO 
 TREVIRA

Maker of hi-tech fibres and filaments, Trevira GmbH is a company of the Reliance Group based in Germany. It endeavors to collaborate closely with its partners, and provide textile products that epitomize the highest functionality.

On FACE2FACE, we present Mr Jörg Hellwig, Chief Executive Officer, Trevira GmbH, a seasoned professional who has had a long stint at Bayer Corporation. He was instrumental in spinning off Dorlastan business owned by Bayer Corporation. Having worked at several positions and finally reaching the top at Bayer, moved to be at the helm of affairs at Trevira GmbH, since July this year.

Mr Hellwig shares his views on the dynamics and future aspirations of his company in the home textiles, nonwovens, fibres, yarns sectors, and the textile industry, overall.


fibre2fashion:

Growing demands of the textile industry are hard to fathom and slow to respond, at times. How does Trevira GmbH make it up in such testing times?

Mr. Jörg Hellwig
We have our ears and eyes constantly in the market. In close relationship with our customers we develop new products for existing end-uses or find new applications for existing products.
 
fibre2fashion:

You have such an exciting and diverse range, right from fashion products for men and women, corporate & body wear, up to home textiles. How is the product spread handled and what are the key areas of focus?

Mr. Jörg Hellwig
Our portfolio is not limited to apparel and home textile fibres and yarns - a large part of our business are products for the automotive industry, and we also offer a wide range of yarns and fibres for hygiene products, nonwovens and technical applications.

The key areas of focus are where speciality fibres are needed. Take, for example, flame-retardant fibres and yarns for interior textiles - with Trevira CS, we are global market leader in safety textiles for the contract market. Among our most recent developments are antimicrobial fibres and yarns for home textiles and special apparel applications.

 
fibre2fashion:

Textile industry is in a state of flux, you will agree. With growing competition, markets are hard to find, and so is technology that comes at high cost. How can a company like yours perform the 'balancing act'?

Mr. Jörg Hellwig
Trevira started some time ago the process of reorganizing its production and its product portfolio to include a growing proportion of specialties. In the long run Trevira will replace commodities production in Europe with products coming from its owner Reliance in India.

At the same time Trevira will stand by its brand for specialities, maintaining both services and customized product range for customers. Reliance and Trevira will in addition create value for customers of both companies by virtue of combined R&D initiatives. This will make both companies more profitable and create synergies.

Trevira holds a strong market position in home textiles, nonwovens and automotive textiles. For apparel, the company offers specialties like Trevira Xpand for large denim manufacturers all over the world, Trevira Bioactive for corporate wear, new microfilaments for lingerie and functional clothing and low-pill fibres for high end fashion and functional wear. Trevira will undertake enhanced initiatives by assisting its customers to create value chains with the retail industry.

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Published on : 05 Dec 2005
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