November 28, 2009
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   Interview - trevira


fibre2fashion:

How do you view the global Home Textiles segment, and what shortfalls need to be addressed by industry leaders like your company?

Mr. Jörg Hellwig

Compared to the general trend in textiles, our hometextiles business is showing positive development and stands at the good level of 2004. With new developments in its yarns and fabrics, Trevira continues to invest in securing for its customers a decisive lead over their competitors. This is supported by further extending operations outside the European field.

With their booming construction industries, Eastern Europe and the Middle East are at present new target markets for the company and Trevira is adopting a twin approach to heighten awareness of the brand. On the one side they are building up contacts with local weavers and dealers, taking necessary steps with test institutes and laying down lines of communication. At the same time the company is developing projects to be carried through in conjunction with Western European customers.

India also is an important market for our speciality products for home textiles. An important stage in fire protection legislation in India has been completed in that country. The Bureau of Indian Standards (BIS) has adopted European test norms, both for upholstery materials (BIS 1021) and drapes (BIS 13772/13773). The development means that we have substantially extended the basis for using Trevira CS materials, as the market becomes increasingly attractive for European manufacturers of Trevira CS textiles that are strong in terms of design.

fibre2fashion:

What is the importance of sourcing and logistics today, and how does it affect the textile value chain?

Mr. Jörg Hellwig

We have to be where our customers are. Together with Reliance, Trevira has set up a global network to enhance the strong Trevira brand, including in new markets like India, China, Russia, Brazil, Turkey, the Middle East and North America.

We work together with our partners along the value chain, from yarn manufacturers until the converters and large retailers, to ensure fast response.

 
fibre2fashion:

Technology is revolutionizing the textile industry all over the world. What trends do you visualize in the coming times, for the industry?

Mr. Jörg Hellwig

Textiles will become more and more sophisticated, multi-functional, multi-purpose and hi-tech. These demands will have to be satisfied by the man-made fiber producers, in close cooperation with the textile industry. Our challenges and issues of the future are to develop textiles with new inherent functions, new technologies - and new ideas. Together with our owner Reliance, with our combined global presence, know-how and R & D facilities, we are ready for these challenges of the future.

 
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Published on : 05 Dec 2005
Mr. Jorg Hellwig
CEO
TREVIRA
Dr. Ganesh Natarajan
Deputy Chairman and Managing Director
Zensar Technologies Limited
Mr. K G Baalakrishnan
Chairman KG Group
KG Group Coimbatore
Mr. Peter Mandelson
European Commissioner For Trade
European Commission
Mr. Hidefumi Takai
Director Executive Officer
ASAHI KASEI FIBERS
Mr. Gregory S. Rogowski
President & CEO
Performance Fibers
Mr. Shailendra K Jain
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Aditya Birla Group
Mr Akira Onishi
GM [Textile Machinery] & MO [Toyota Ind.Corp.]
Toyota Industries Corporation
Mr Rory Holmes
President
International Nonwovens & Disposables Association [INDA]
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