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With Fibre2Fashion Correspondent Cindrella Thawani, Dipali Goenka shares her views on the sourcing destinations as well as rising costs, which are some of the biggest challenges.

Synopsis:

Welspun Global Brands Ltd. (WGBL) was formed after the demerger of Welspun India Ltd into two separate companies. The demerger was announced in September 2008 and WGBL was officially launched in March 2009.

WGBL is exclusively responsible for the sales and marketing division of the home textile business of Welspun.

Dipali Goenka caters as the Managing Director of WGBL. Additionally, she has initiated the set up of Welspun Vidyamandir High School and Welspun Anganwadi at Anjar, Gujarat.

Besides, Dipali embarked upon the ‘Women’s Empowerment Initiative’ through the Young FICCI Ladies Organization (YFLO) Mumbai Chapter, since its inception in 2005 till March 2007.

Moreover, she is graduate in Psychology with a brief stint at Harvard, under her belt.

Excerpts:
How has economic slowdown impacted your business? Which steps you are following to improve sales?
The economic slowdown has impacted most businesses including ours. Our biggest challenge has been the rising costs coupled with a slowdown in demand and greater price sensitivity than before. Our initiatives for improving sales include developing new and innovative products that can offer better pricing at lower costs.
How do you see growth opportunities globally in coming period of time?
The growth opportunities have been a little slow to come by. In the coming period of time, though, we expect the growth opportunities to come from markets like Russia, South Africa, Canada, Brazil, etc. We continue to see US as our key market as well as working towards leveraging our position there. Europe remains a challenge in the near term.
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Published on : 12 Sep 2012
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