The handloom sector is known for its heritage and the tradition of excellent
craftsmanship. It provides livelihood to millions of weavers and craftsperson.
The industry has not only survived but also grown over the decades due to its
inherent strengths like flexibility of production in small quantities, openness
to innovation, low level of capital investment and immense possibility of
designing fabrics. Government of India has continued to accord priority to this
sector. An imperative step has been taken by the office of Development
Commissioner - Handlooms, Ministry of Textiles, Government of India, to promote
and develop its exclusiveness for the global market.
It's a comprehensive and innovative attempt among others to promote
merchandising and marketing both at the domestic and international levels which
is central to the success of the handloom sector. Brand equity of handlooms is
the need of the hour.