7. Do whatever it takes to get the sale. Manipulative, aggressive, high-pressure sales tactics work. But, they don’t create loyal customers and clients. You may win the sale, but in the long run, you will lose the customer. I once had a participant in a workshop proudly state, “I don’t care what my customer’s want, I’ll sell them what I need to hit my quota.” Ouch! As a sales professional I take serious offense to this mentality and type of behavior.

Selling is an honorable career and sales professionals need to avoid falling prey to these myths. Focus on helping your customer make an educated buying decision. Concentrate on asking high-quality questions and positioning your solution appropriately and these myths will not affect you.

© 2007 Kelley Robertson, All rights reserved.

About the Author:

Kelley Robertson is a professional speaker and trainer on sales, negotiating, customer service, and employee motivation. Receive a FREE copy of “100 Ways to Increase Your Sales” by subscribing to his free newsletter available at his website. For information on his programs contact him at 905-633-7750 or Kelley@RobertsonTrainingGroup.com . He is also the author of “The Secrets of Power Selling” and “Stop, Ask & Listen—Proven Sales Techniques to Turn Browsers into Buyers.”

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