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Think like your customer: 3 ways to win their loyalty
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By
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Anne M. Obarski
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Employee Training: In my mind, there was no excuse for the front desk to be “un-informed” when it came to a vacation package. That is their job. It was in-excusable to be unaccommodating. Lack of appropriate training and management continually monitoring the performance of their employees is what had an impact on this review.
It is important to evaluate employee training programs to make sure they are current and that they reflect the brand of the company. Providing the employees with on-going training sessions arms them with the correct information as well as the appropriate way to communicate it to the customer.
Value and Experience: These two reviews screamed “buyers’ remorse”. Their comments “I’d give this a terrible rating. It was a waste of time and money “, and “We were sorry to have to be disappointed” says that in their minds, they did not get what they paid for. The value that was promised through their marketing efforts did not match what they received.
I would advise any company to take a long, hard look at your advertising and marketing materials and see if matches what the customer receives.
The beautiful, slick brochures may get them interested, but if it doesn’t “deliver” when they come to buy, their disappointment will send them to your competition. Experience is the name of the game. Customers want a clean and updated place to do business, with friendly people who know what they are doing and they would like to establish value for the price they are paying.
The old saying, “little things mean a lot” is so true. Customers appreciate your willingness to go the extra mile to make their experience of doing business with you one they will “value” and that they will tell others about.
Your goal is to help them be your cheerleaders and to write the reviews that say, “The best place I every stayed, I can’t wait to tell all my friends.”
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