The next major step in the
evolution of Reverse Logistics is collaboration with partners and external
resources. It is a greater awakening and realization of integration with the
entire Supply Chain by leveraging data exchange. It begins with an
understanding of the value of the components that comprise a completed
manufactured product, the Bill of Materials (BOM). The Bill of Materials is
also used by manufacturers to forecast, procure and manage an inventory of
spare parts that are used for repair. Frequently, the combined cost of the
individual components exceeds the cost of the original retail product. Furthermore,
due to price erosion, the cost to repair some products exceeds the cost of
replacing the entire unit. Manufacturers must make quick financial decisions
regarding the return on investment to refurbish returned products, repair or
replace defective warranty products, and the potential resale value for
refurbished products returned to market. Manufacturers must also weigh the
potential cost if inventory for procuring spare parts to support warranty,
extended warranty and out of warranty regulations. To be truly effective,
manufacturers must make these decisions before the returned product enters the
reverse logistics supply chain, not after it is in it.
Manufacturers have the ability to
gather data on activities that drive demand. Contributors to demand planning
include failure rate or rate of repairs that require spare parts. At the very
front end, potential return trends and potential repair trends can be
identified by customer technical support or customer care phone calls. Quality
analysis of returns and defective products can also be used to identify demands
for spare parts planning. Resale value trends for refurbished products and
seasonal sales cycles can be used to predict demand and resale value for
refurbished products, and if the product is cost effective to refurbish or
repair. In some cases the parts can actually be sold for more greater margin
than the whole product. At the very least, parts can be harvested from return
products to mix and match repair of other defective return products, avoiding
expensive spare parts procurement when applicable. All of these factors
contribute to planning the demand for a refurbished product or the component
parts.
Once you know the demand and
resale value for component parts and whole units, then it is only a matter of
maintaining an intelligent planning engine that uses the input to analyze the
Bill of Materials for returned products. Before the merchandise enters the
Reverse Logistics Supply Chain, make an immediate and intelligent decision
regarding the value and intended disposition of the whole unit or the component
parts. In some cases the product will be scheduled for de-configuration to feed
refurbishing activities or develop a spare parts inventory for warranty
repairs. In other cases, the units may be expedited for refurbishing and
resale. Some products may be scheduled to be environmentally scrapped for
materials. Product may even be de-configured at the retail location to support
local customer demands and thereby avoid freight entirely. Whatever the final
result may be, the decision can be made before the product enters the Reverse
Logistics Supply Chain cycle, as long as the intelligent engine is provided
with continuously updated and accurate information. The new problem and the new
solution is knowing what you sold, who wants to return it and what it is really
worth, before you own it again.
It's hard to believe that there are still companies that invest millions of
dollars each year in tools to forecast procurement and inventory management of spare
parts, without accurately forecasting and managing the largest single source of
surplus components that results from return merchandise. There are still
organizations that struggle to achieve freight savings purely by negotiation or
consolidation, without a achieving a balanced approach to freight avoidance,
localization and intelligent de-configuration disposition. In the competitive
landscape of rapidly evolving technology, mass production and eroding profit
margins, managing the total cost of the supply chain and the composite value of
the components is essential to cost reduction and financial survival. To ignore
this aspect of reverse logistics can not only be costly, it can be fatal for an
organization.
For Consumer Electronics and
Computer products, the Reverse Logistics handling requirements are further
complicated by compliance and regulations like RoHS, WEEE, controls on Lead
based and Mercury materials, just to name a few. Recognizing these component
parts is absolutely essential to the proper management of the intelligent
engine that directs the disposition of returns immediately upon notification
that merchandise may enter the returns cycle. Proper management is not only
financially rewarding, but in the case of hazardous materials, it is the law.