Evolution of Jeans:

 

Jeans has been, and is an important item of clothing for many decades. Denim garments came into existence during the 18^th century, a time when there was abundant production of cotton. During that period, it gained importance due to its aspects of durability, and not easily torn which benefited physical laborers much. During the 19^th century the garment was popularized by Levi Strauss, a well known name in the jean world. Denim clothing was manufactured by them for miners. 20^th century brought jeans as a fad of pop culture. Western cowboy movies portrayed people wearing blue jeans. The 50s witnessed the cloth becoming a craze of the teen age population. Manufacturers utilized the situation by coming up with innovative designs like new colors, embroidery and patch works. During 60s and 70s bell bottoms and hip hugger patterns became popular.

 

It was during the 80s denims started drawing attention of the fashion designers. New and glamorous patterns were created and were brought to lime light by popular models in commercials. Puffy pants, puffy shoulder pads, and puffy hair became a style. In the 90s; it became one of the most sought after garment. To skim the cream of the denim market, manufacturers then, came up with various innovative ideas of using the denim fabric like poodle skirts, caps, handbags etc. It was during that time the denim sales skyrocketed. Currently the new millennium finds denim in each and every home; worldwide.

 

Denim as a Fashion Icon:

 

From the place of normal clothing, denim has risen to be a fashion icon and is being adorned by fashion models. It has now become a symbol of modeling and modern culture. The metamorphosis of jeans from a commodity to a fashion item happened during the 90s; when jeans evaluated into a number of various other items such as jackets, shorts, skirts etc apart from the normal pants. Earlier different models like hippie bellbottoms, and tapered legs, were popular. Current trend is all about variety and views denim as an item with bold styles to keep pace with the fast track life style.

 

Average number of denims apparels in a persons wardrobe

 

Be it a jean, jacket, skirt or any other product, the sprit of fashion lures the consumers to shop around for denims. A fashion survey taken in US states that, on an average every American owns 7 to 8 pairs of jeans. (Chances are there, that it might be even more, and not less) 86 percent of women in the age group 16 55 chose denim as their favourite garment. 84 percent of the fashion designers and shoppers see denim as their future. This is good news for people with an insatiable obsession for denims.