Evolution
of Jeans:
Jeans has been, and is an
important item of clothing for many decades. Denim garments came into existence
during the 18th century, a time when there was abundant production
of cotton. During that period, it gained importance due to its aspects of
durability, and not easily torn which benefited physical laborers much. During
the 19th century the garment was popularized by Levi Strauss, a well
known name in the jean world. Denim clothing was manufactured by them for
miners. 20th century brought jeans as a fad of pop culture. Western cowboy
movies portrayed people wearing blue jeans. The 50s witnessed the cloth
becoming a craze of the teen age population. Manufacturers utilized the
situation by coming up with innovative designs like new colors, embroidery and
patch works. During 60s and 70s bell bottoms and hip hugger patterns became
popular.
It was during the 80s denims
started drawing attention of the fashion designers. New and glamorous patterns
were created and were brought to lime light by popular models in commercials. Puffy
pants, puffy shoulder pads, and puffy hair became a style. In the 90s; it
became one of the most sought after garment. To skim the cream of the denim
market, manufacturers then, came up with various innovative ideas of using the
denim fabric like poodle skirts, caps, handbags etc. It was during that time
the denim sales skyrocketed. Currently the new millennium finds denim in each
and every home; worldwide.
Denim
as a Fashion Icon:
From the place of normal clothing,
denim has risen to be a fashion icon and is being adorned by fashion models. It
has now become a symbol of modeling and modern culture. The metamorphosis of
jeans from a commodity to a fashion item happened during the 90s; when
jeans evaluated into a number of various other items such as jackets, shorts, skirts
etc apart from the normal pants. Earlier different models like hippie
bellbottoms, and tapered legs, were popular. Current trend is all about variety
and views denim as an item with bold styles to keep pace with the fast track
life style.
Average number
of denims apparels in a persons wardrobe

Be it a jean, jacket, skirt or
any other product, the sprit of fashion lures the consumers to shop around for
denims. A fashion survey taken in US states that, on an average every American
owns 7 to 8 pairs of jeans. (Chances are there, that it might be even more, and
not less) 86 percent of women in the age group 16 55 chose denim as their
favourite garment. 84 percent of the fashion designers and shoppers see denim
as their future. This is good news for people with an insatiable obsession for
denims.