Resurrection of Denim as a Fashion Brand:

 

Any fashion magazine will have pictures of the models wearing a pair of latest designers jeans. Todays generation give up spending money on other accessories only to save them for buying branded designer denims. What is the reason behind this inspired resurgence? The publicity given by celebrities is one. Celebrities are spotted wearing designer denim wears even for events where formal attire is normally expected. The tall blonde beauty, Gwyneth Paltrow; a renowned Actress, was seen wearing a pair of blue jeans to New York Fashion shows. Later on, the blue cult became so popular that is was even called as Gwyneth Jeans. Popular stars like Jennifer Aniston, Jennifer Lopez, Kate Hudson, Britney Spears, and Brittany Murphy spotted with jeans attires enriched the popularity of denim garments.

 

 

Denim manufacturers also play an integral part in this by constantly upgrading the market with new products. For instance, Levi Strauss launched its signature brand of jeans and Lee Cooper is considering the same. Arvind Mill has launched its Flying Machine and Raymond; its GAS, an Italian denim brand. Lee Cooper has introduced the Beatles Collection in association with British music. Branded jeans market is estimated to have an average annual growth of 30 40 percent.

 

Denim Trends:

 

The latest trend is the raw denim; jeans which has not been washed or treated with chemicals. They are virgin fabric that comes directly from the loom. These denims though stiff initially, expand later and conform to the wearers body becoming unique to the users shape. Boot legs and boot cuts are stylish and remain the all time favorite of men. The straight legged Zip fly is more preferred than button fly. Boot legged denims that touch the floor are mens favorite wardrobe collection. Slimmy jeans are fit and give a classic look to the wearer. Loose fitting gap jeans are preferred by both men and women. Selvage jeans come from special looms that use more thread to make heavier fabric that would not get torn easily.

 

There are light weight jeans that come with skinny legs that scrunch up. Back pocket zippers, button flaps, and colorful stitches attract people from a distance. Bell legged jeans combined with aqua wash is also in the market. Light weight jeans with multi-directional weave and detailed back pockets give an arresting look to the wearer. Skinny jeans in indigo and black shades, denim tops and jackets are most sought after by women. Washed denims present a casual mood with intellectual looks and magnetic persona that a women wishes to have. Now a days; denims are available in rainbow colors to satisfy the needs of the fashion savvy women.

 

 

Apart from the normal jeans, various other items like skirts, jackets, caps, wallets, shoes, handbags etc have also found their way into the fashion world as fashion accessories. Denim bags are fashionable, durable, and are popular among the clan of fashionable people. Pre-washed denim caps with buckled ribbon, look and loop tape along with logos and motifs embroidered are in vogue.