Nokia, quite alarmed by the dropping sales of its phones, is now putting all its weight behind the N-Series range. The N-Series is packed with multimedia features and Nokia believes that these phones might woo the costumers back to the big daddy of the mobile phone world. (Nokia is headquartered at Espoo, Finland).

While Motorola (quite intelligently) gives a dashy-flashy name to every phone it brings into the market, Nokia tends to do the exact opposite. Nokia from the very start has relied on numbers rather than names. This strategy worked very well in the past, but only because there wasnt much competition back then. But times have changed. Every month the market sees at least a dozen new handsets from an equal number of manufacturers. Consumers now have more than they can choose.

Consumers are more attracted by names because they can thus easily relate to the features of the phone. This is evident from the success of the MotoRazr, MotoSlvr, MotoRizr and MotoKrzr. These phones are not packed with heavy multimedia features like the N-Series; still they are selling like hot cakes. Just by reading the name of the handset, one gets a broad idea what the phone looks like or what its features are.

Nokia advertises more than Motorola. Still its market share is dropping. Motorola does not need to spend much money for the promotion of its products and it doesnt have to worry about the marketing of these phones; it just simplifies its job by naming its products right. Take the example of Apple. It did not have to do much to promote its Phone.

At this phase, Nokia must start applying some common sense to its marketing strategies. It doesnt have to do anything great, other than just naming its phones. A few months ago, a highly placed Nokia official told Reuters that his company would soon go the Motorola way and start using names for its new phones. It is in Nokias best interest that it takes to this path as early as possible, otherwise the once market leader might see its market share plummeting to even lower depths.

From the above mentioned discussions, it is very clear that, to cope up with the present marketing scenario, the marketing managers obviously have to take too much mental stress to achieve their targets or fulfill their objectives, if they fail to do their jobs, the organizations will face the adverse consequences and they (the marketing managers) would not be spared. This mental tension is always in their conscious and unconscious mind; it results in mental stress which can be defined as a reaction to continued excessive responsibility or pressure when one feels inadequate or unable to cope, this stressed condition is experienced by marketing managers when they perceive that they are unable to meet the demands placed on them, as a result, there are always hidden fear of losing the job due to unsuccess. Besides this, there is continuous struggle to prove their worth.

The Human Performance and Stress curve by Yerkes-Dodson is shown below

Human Performance vs. Performance Curve

It is clear from the curve that, if there is no stress or very less stress, the employees are not willful to perform well, it is called CALM condition, the performance level is low at this level of stress, at EUSTRESS level of stress, employees are motivated, energized, willful, more focused and the performance level is maximum. When the stress level increases more, the performance decreases, this phase is termed as DISTRESS.