References:-

1. Stephen P. Robbins- Organizational Behaviour, Pearson Education Inc. 2001.
2. Nag.- The 100 minutes Marketing Managers, Macmillan India Publication, 2001.
3. Obholzer, Anton and Robert Vega Zagier-The Unconscious at work: Individual and Organizational stress in the Human Service, Routledge Publication,1994.
4. Uma Ghulati-Management of Stress, New Century publication, 2005.
5. 'Science in Marketing'  By John Willey, NY1965.
6. 'Designing and Managing H.R. Systems'  By Udai Pareek & T.V. Rao, Oxford & IBH Publishing Co. Pvt. Ltd, 2003.
7. N.I.P.M Journals February & June 2007.
8. 'Manual of the Occupational Stress Index'  By A.K.Srivastava & A.P.Sing, B.H.U.1981.
9. Indian Management, vol.-43, March 2005, vol.-35, Jan 2007. 'Occupational sources Managerial & White Collar of Stress'  By  C.L.Cooper & J.Marshall, NY1976.
10. www.stress.org
11. en.wikipedia.org/wiki/Marketing-mix
12. www.biztree.com

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