Within total apparel some distinct markets are more
over-supplied than others, and a number of apparel categories are actually
well-balanced, either because the increase in apparent demand was not so strong
in these markets or because corrections are underway or are complete. For
example, the market for women/girls blouses and shirts remained distinctly
over-supplied in 2007 and strong corrections are forecast going forward from
2008. In the market for women/girls denim trousers a notable decrease in
supply in 2007 bought some balance to the market and now supply-side growth is
possible from 2009 going forwards. The short-term fortunes for the various
individual apparel categories will be mixed going forward, and forecasts for each
can be made, but for this article we concentrate on the larger market picture.
For the apparel market as a whole the pain of supply-side
corrections are only forecast to last for two years. After 2009, and to
satisfy the albeit modest growth forecast for underlying consumer demand over
the coming years, growth in supply will be necessary to keep the U.K. textile
system moving. Positive growth of 2% is forecast for 2010, 5% for 2011 and 6%
for 2012. Stronger growth in underlying consumption in 2008/09 than currently
appears likely would otherwise make this readjustment process far easier on
market suppliers.
Long-term Apparel Growth Prospects
The demand for apparel in the U.K. is forecast to continue
to increase over the long-term at 2.7% p.a. (between 2007-2017), equating to
2.4% p.a. growth in per capita demand over the same period. Within total
apparel there are long-term growth opportunities for some categories, but for
some others the long-term forecast is less promising. By 2010 total apparel consumption
is forecast to increase to 990 mKg (16.2 Kg/cap) and reach 1,270 mKg (20.1
Kg/cap) by 2020.
Over the past few years international competition amongst
textile exporters caused a strong increase in imports of apparel goods into the
U.K. textile system, leaving the market awash with the spoils of over-supply
and the U.K. textile pipeline full of an accumulation of apparel stock. To
reduce stocks to a more realistic level, supply-side corrections are expected
going forward from 2008, but these are likely to coincide with a period of
weaker consumption growth that could make the readjustment process all the
harder. Long-term growth in apparel demand is near-assured however, with a
return to supply-side growth currently forecast to come around 2010.
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