Erosion Control, jute Geotextiles, Geosynthetic Industry , Natural Fibres

Market Development

Although the USA remains the most important market for geotextiles, Asia has become comparable, followed by Europe and South America. In all these markets it is important to look at the specifics of demand in particular national markets, barriers and distribution. It is important to undertake detailed market research covering more markets than in the past.

All the materials stand to benefit from growth in the markets for erosion control products. Polypropylene stands to benefit the most and it is likely to be pp from India or China as much as if not more than from USA. Natural materials are increasingly preferred wherever they can meet needs as much as synthetics. Then there is competition between natural materials where they can be substituted for one another and the competition takes the form of price.

Jute, on one level, is in competition with other materials: with synthetics and other natural materials. But on another level depends on its unique characteristics and how far these are translated into products. There is a limited range of existing products that is well known in most markets. However, there are other products, such as the ones which have been sent to participants as samples that have been developed but are not widely known or accepted in markets as yet. Finally, there are other products, to be made of jute or in combination with other fibres that should be developed. The key thing is to make sure that product development work targets objective needs and that the ability of the product to meet those needs is adequately promoted to decision makers.

Detailed market research in national markets would identify development potential for existing jute products and the needs that jute can contribute to meeting. The producers who are interested in exporting the products should then be assisted in meeting required standards. Tests to validate performance should be undertaken in the markets and not in producing countries. The market research will also have identified optimal distribution for the products and a programme to promote them.

The spread of markets to be studied should be wider than in the past and should include North America, Europe, Asia, Australia, and parts of South America and Africa.

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