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The Avant-Garde, Fashion stylist
By  : Pratiti Sachdeva

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Corporate Stylist


Corporate world is one such place where the role of a stylist is so important and challenging that one blunder can ruin the entire career. Today, most of the companies whether International or National give greater weight age to the look and appearance. The aura is created with the first meeting itself. As stylist for the anchors of Zee News, Nitika Seth says, "At work, you're on show. Especially, when you are before the camera and, people are watching you, the ways you dress truly reflects the image of your channel or say company". another such wardrobe in charge Mansi working for the newly launched Hindi Channel 'Voice of India' finds the field very interesting. "My job profile is to check the entire look including make up and hair style of the anchor and to see whether it appeals the target viewer or not".


With so many areas of opportunities, the field surely has a long way to go. Styling no denying sounds glamorous, but it's not all it seems. What is needed is a proper grooming for fashion institutions, starting professionally only when you are confident of your caliber. Fashion is constantly evolving and one has to keep oneself updated with every emerging trend. And, don't you forget you need to look great to gain people's trust in a world where image is everything!



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 Published On :  Wednesday, June 25, 2008

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