The annual growth rates of over 6%
seen in the European nonwovens industry over the past 20 years have meant it has
long enjoyed the position of being the largest nonwovens producing and
exporting bloc in the world. In 2009, this leading status, at least quantitatively,
will no longer be enjoyed by the Old Continent.
China is seen as the largest country producing nonwovens with a production of 1.1 million tons in 2007 and an estimated 1.5 million tons per annum by 2009. Meanwhile, market observers are keenly watching India - a market hungry to catch-up - where massive investment plans await confirmation. Indeed EDANA will organise nonwovens training courses in Delhi for the third time in November 2008. Similarly, Latin America has some impressive new nonwovens capacity coming on-stream or announced, making it the other investment area of choice for the key multi-continental players. New markets are also being opened up to nonwovens, such as certain types of chemical protective clothing, or the incorporation of viral barrier properties in the fabric itself. Some of the applications where nonwovens are seeing increased uptake are in geotextiles and filtration with increased product sophistication and enhanced functional characteristics. With ever-reducing weights, refined surface treatments, composites and hybrid multilayer webs, all resulting in improved performance and aesthetics, nonwoven producers are doing more with less and diversifying their sales into new areas across the board.
Qualitatively however, with its
leading edge in nonwovens web making and bonding machinery and an application mix
oriented towards increasingly sophisticated end-uses, the European nonwovens
industry has demonstrated in Geneva (INDEX 08) that in terms of technological
content and value, it maintains its lead.
Naturally, the issue of sustainability
will be an additional factor to be taken into account in the future. Not only
will regulatory compliance be expected, but pro-active sustainable initiatives
and their communication will become a must for consumer goods converters.
These requirements will inevitably be passed on to suppliers and those who
anticipate this phenomenon are likely to be those who benefit most. This is
also why, amongst other reasons which include logistics and the
capital-intensive nature of our industry, local or at least close
production will still be favoured for many end-uses ranging from hygiene
to automotive.
In automotive applications, some
nonwovens have now even become visible features in car interiors, no longer
just hidden from view as carpet underlay. In terms of production method,
needle-punched nonwovens continue to be trendy in certain sectors, such as
automotive, where their economics, mechanical properties and weight continue to
make them the product of choice in certain applications.
Actual demand or growth potential
for technical nonwovens remains fairly buoyant in particular areas of the
globe, such as the Middle East, Russia and India, where investments in the
regions infrastructure and improvements in building and environmental
standards ensure a bright future for geotextiles, roofing membranes,
filtration, and other durable applications.
For certain weight of nonwovens,
hydroentangled nonwovens continue to increase market penetration in areas other
than their mainstream use in wipes. The presence of spunlace nonwovens
producers diversifying their offer as newcomers in the filtration market are a
case in point.
Despite raw material price increases
and competitiveness issues linked to crude, as well as the record highs of
the Euro versus the dollar, the strong Euro is also evidence that people around
the world believe the Euro economy isn't as weak as it was once thought. The
versatility and flexibility of nonwovens production methods will be enhanced,
and hybridisation is the trend of the future. Moreover, energy saving and more
generally sustainability improvement across the entire supply-chain will more
than ever affect innovations.
About EDANA:
EDANA is an international association serving the nonwovens
and related industries (previously known as the European Disposables and
Nonwovens Association) has 220 member companies in over 30 countries. Its
Mission is to create the foundation for sustainable growth of the nonwovens,
absorbent hygiene products and related industries through active promotion, education and dialogue.
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