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The world of textiles: Sustainable fashion and ethical clothing
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By
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David T Parkes
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Fig 9. Important Purchasing Issues
for European Consumers (Part 1)
Fig 10. Important Purchasing Issues
for European Consumers (Part 11)
The main conclusions on consumer attitude, as applied in the
year 2004, can be summarised in Fig 10.
What is interesting is that the source does not appear to
matter to the consumer. And that Europeans show greater concern in the nature
of chemicals which are left on the textile after processing which may come into
contact with the skin.
So let us now focus our attention upon European attitudes
and with particular reference to "Sustainable Fashion".
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