''Cybertill has enabled us to reach audiences we couldn't previously engage with.'' Jane Morris-Thurgood, founder of Bella Natura.

Multi-Channel Retailer Client 2 Boarding Edge

The client

Boarding Edge supplies cutting-edge snowboard equipment and clothing to UK and European customers. Leading brands can be purchased at the retail outlet, online or by mail-order.

The challenge

Boarding Edge's manual system meant that point-of-sale activities ran in isolation from website sales and stock. The company wanted online integration with the POS, with benefits delivered quickly to streamline business processes and reduce the cost of sale.

The solution

Cybertill provided an integrated EPOS and e-commerce system with stock management, customer tracking and purchase order processing. Thanks to a templated approach and design assistance, a branded web site was quickly built.

The benefits

A user-friendly, back-end system allows quick and controlled addition of website content. Secure web payment processing is also offered. The company enjoys the system's ease of use, detailed stock management and improved e-commerce sales.

"We originally bought the system for e-commerce but the stock control side has made buying much more efficient and accurate." Graham Bennett, owner of Boarding Edge.

About the Author:

Ian Tomlinson is Managing Director of EPOS and e-commerce solution provider Cybertill.

Please visit www.cybertill.co.uk

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