Focused, carefully managed RFID initiatives designed to
accomplish specific business goals are already producing significant,
measurable benefits for the apparel and footwear industry, Item-level tags and
in-store deployments are addressing some of the industry's most basic
challenges, including out-of-stock levels, inventory accuracy, and helping
customers quickly and easily find the size, style and color that they're
looking for.
RFID's speed, accuracy and operational applications are
being demonstrated in a growing number of realworld retail deployments. For
example, item-level tagging is making daily cycle counts traditionally so time
consuming and labor-intensive they take place only two to four times a year-not
just possible but practical.
These and other RFID benefits are creating sales lifts
ranging from 5 to 20 percent across a wide range of deployments.
Those stuck in a "Think Big" mindset- believing
that RFID deployments must be large-scale, enterprise wide affairs in order to
be effective - are mistaken, says Marshall Kay, Principal at consulting firm
RFID Sherpas LLC. "Unfortunately, the retailers who make this error
compound their problems by then failing to attach sufficient priority to
educating themselves and staying abreast of successful retail deployments,"
says Kay, "What they fail to appreciate is that RFID can be deployed in a
very targeted manner, and almost immediately begin delivering meaningful,
tangible benefits."
A more focused, incremental approach also allows retailers
to concentrate on the benefits that are most important to their business model.
For example, a company might choose to focus its RFID efforts first on
improving inventory management processes, such as cycle counts, safety
stocking, or replenishment, or on enhancing customer service. After achieving
its primary goals, the retailer can then reap additional benefits in areas such
as loss prevention, authenticity guarantees/counterfeit prevention, and quality
assurance. "Once you put a tag on an individual product, you'll want to
use it for as many uses as possible," says Kay.
|
"Item-level RFID deployments are delivering
higher sales, with increases ranging from 5 percent to 20 percent depending
on the caliber of retail execution and the range of RFID applications
deployed," says Marshall Kay, Principal, RFID Sherpas.
|
RFID solutions help Best in Class retailers reduce:
- Inventory replenishment time by 30 percent
- Theft incidents by 42 percent
- Price markdowns by 25 percent
- Customer wait times at the POS by 25 percent
In addition, store-Ievel RFID applications offer several
consumer benefits that can have a strong positive impact on customer service.
These include:
- Faster product location
- Improved access to detailed product information
- Improved access to product availability
- Efficient after-sales processes
- Guarantees of product authenticity
As beneficial as all these improvements are, for many
retailers RFID's key benefit is its ability to increase topline sales. RFID
Sherpas' Kay reports that item-level RFID deployments are indeed delivering
higher sales, with increases ranging from 5 percent to 20 percent depending on
the caliber of retail execution and the range of RFID applications deployed.
