9: SWOT of Bamboo yarn products
Strengths & Market Opportunities
1) End uses in soft feel textiles, e g.
Towels & sheeting, and in non woven sanitary napkins.
2) A better Quality alternative to
viscose fiber products, and
3) Ideal blending materials with cotton,
polyester, modal, and
4) Ideal for Kids knitwear/garments.
5) 5) Ideal for innerwear garments,
socks etc
Weakness & Threats
1) Competition from cheaper Viscose
and modal fiber products,
2) Low CSP and wet- strength
3) Monopoly of fiber Co` s in China, and
price dependence
4) EOU consumers in India directly importing from China.
5) 5) Higher landed cost of bamboo fiber,
for non-EOU units.
10: Key Producers & Customers
A summary matrix of key producers &customers is as
below:
Key Producers
TPM
[Tentative]
R S W M
120
TRIDENT
100
GPIL + ALPS
20
OTHERS, including Mills in the South
30
SOME CUSTOMERS
EOU Towel units
T P M
150
WELSPUN
30
TRIDENT
20
SARATEX, GOLDEN & OTHER TOWEL & KNITWEAR UNITS
75
ALOK INDUSTRIES
15
This article is based on the detailed presentation on Bamboo yarn product opportunities delivered by Consultant, Munish Tyagi, at
Textile Association- PHC chapter, at Chandigarh On 12, July 2008.
About the Author:
The author
is the Senior Textile industry consultant.
