9: SWOT of Bamboo yarn products

Strengths & Market Opportunities

1)    End uses in soft feel textiles, e g. Towels & sheeting, and in non woven sanitary napkins.

2)    A better Quality alternative to viscose fiber products, and

3)   Ideal blending materials with cotton, polyester, modal, and

4)   Ideal for Kids knitwear/garments.

5)       5)  Ideal for innerwear garments, socks etc

Weakness & Threats

1)    Competition from cheaper Viscose and modal fiber products,

2)    Low CSP and wet- strength

3)    Monopoly of fiber Co` s in China, and price dependence

4)    EOU consumers in India directly importing from China.

5)       5)   Higher landed cost of bamboo fiber, for non-EOU units.

10: Key Producers & Customers

A summary matrix of key producers &customers is as below:

Key Producers

TPM

[Tentative]

R S W M

120

TRIDENT

100

GPIL + ALPS

20

OTHERS, including Mills in the South

30

SOME CUSTOMERS

EOU Towel units

T P M

150

WELSPUN

30

TRIDENT

20

SARATEX, GOLDEN & OTHER TOWEL & KNITWEAR UNITS

75

ALOK INDUSTRIES

15

This article is based on the detailed presentation on Bamboo yarn product opportunities delivered by Consultant, Munish Tyagi, at Textile Association- PHC chapter, at Chandigarh On 12, July 2008.

About the Author:

The author is the Senior Textile industry consultant.