www.fibre2fashion.com
SUSTAINABILITY2PROFITABILITY - Impact feature is live
   Home >  Articles  >  Leather Footwear and Jewellery


 
 
The WSA Show: The Global Footwear & Accessories Marketplace- Part I
Source :   World Shoe Association
Free Download   Email Article   Discuss Article   Print Article   Rate Article
 

The WSA Show Steps up to Celebrate Product Excitement in another Successful Marketplace


New Trends with Global Reach Took Center Stage at World's Largest Footwear & Accessories Event


ENCINO, Calif.: August 4, 2008


The footwear and accessories marketplace was in full-swing this past week at The WSA Show and The Collections at WSA, held in Las Vegas. The industry's biggest names were out, and business flourished in every market category, from men's, women's, and kids' shoes, to jewelry and accessories, with exhibitor participation that included category leaders, emerging brands and rising stars. An estimated 29,515 participants from 99 countries/territories were in attendance in Las Vegas, representing a 2.8% increase over the February show.


"We are extremely pleased with the participation in this edition of the show," said Diane Stone, Chief Operating Officer. "We approach buyer recruitment by talking one-on-one with the top-tier retail organizations that are important to the brands, and 86% of those retail organizations attended the show. Like all businesses today," Stone continued, "some of their teams were smaller in line with controlling their costs, as we all are, but their buying power was here and that's what's most important."


On the first day, the show floor was buzzing when singer and actress "Fergie" appeared at the Brown Shoe Co. booth to launch her new footwear collections: Fergie and Fergalicious by Fergie. The Fergie collection boasts sophisticated, sexy shoes with a glam rock influence while the Fergalicious by Fergie line embodies the popstar's fun and funky pop rock edge. Both lines will make their in-store debut for Spring '09.


Major brands such as Steve Madden and Geox benefited from being at The WSA Show. "The WSA Show has been a very successful show for us," stated Phil Pine, National Sales Manager, Steve Madden. Kitty Bolinger, Director of Sales, Geox, mirrored Pine's sentiment by saying, "We're very pleased with the attendance to the show. We maintained a strong, consistent traffic flow to our booth and received tremendous response to our womens sandals."


Another part of the show causing a stir was The Box at WSA. Doubling the size from its February debut, The Box at WSA offered retailers and buyers better, contemporary, trend-driven handbags and footwear in an open, hip boutique-style environment, allowing visitors to freely explore and discover next season's trends from new and established designers including Velvet Angels, Sergio Tomani, Gwyneth, Boutique 9, Dikuza, Sacha London, Dulce, GogoGear, Anouk, NeuAura, Peta Martin, Joan & David, Manas Spa, Kathryn Amberleigh, Tara Crystalle, YOU by Crocs, Nina, Charles David and Kowalski.


"Exhibiting in The Box has been a terrific experience for us. As a new brand, it was the perfect venue for buyers to discover our product, and with a very minimal investment, we were able to make a really big impact," said Joe Ponce, president, Velvet Angels. "The Box really has become the venue that WSA envisioned it to be."


Attendees from all 50 states, plus Guam, Puerto Rico and the U.S. Virgin Islands, were among those to walk the show floor alongside buyers from 99 countries/territories from all continents. The global buyer recruitment efforts were strengthened significantly for this show, and in addition to the efforts of WSA's Retail Relations Team, The WSA Show and The Collections at WSA were recently accepted into the U.S. Department of Commerce (DOC) International Buyer Program, which accepts only 32 tradeshows per year.


In addition to hosting international buyers, the DOC was on hand to field inquiries from U.S. brands seeking international distribution. According to Joe English, senior international trade specialist, "We have had more inquiries at this show from U.S. companies seeking to establish or expand their global reach than at any show I can remember, and we at the DOC are pleased to find companies in the footwear industry so vigorously interested in transcending borders to build their businesses."


Also, returning after its debut last February was the Materials at WSA category, which continued to add a whole new dimension to the floor by rounding out WSA's comprehensive offerings to help service the supply chain needs of manufacturers and retailers. Materials at WSA offered industry leaders access to booths from over 70 exhibitors, educational workshop programs, hands-on demonstrations and an innovative trend area featuring fall/winter '09/'10 forecasts.

 

[ 1 2  ]    

 

Published On Thursday, September 11, 2008
 
 
 

 
 
Free Download   Email Article   Discuss Article    Print Article   Rate Article
 


Product Focus
Textile ERP - IT Solutions by Datatex Dow Corning Silicone Textile Printing Inks

Subscribe to our Premium Articles & get global updates about trends & developments of textile and apparels
How can a secret shopper enhance retail sales
Russian flowers in stylish shawls
The Impact Feature - Machinery Compendium
Submit Articles about your products and services - Get them published as Featured Articles
Search Article
Submit Your Article Contributor's Profile Contributor's Login Subscribe for Newsletter RSS Feeds Disclaimer
Disclaimer | About Us | Enquiry | Sitemap | Our Services | Feedback / Comments | Internet Rank
Copyright © 2012.
All rights reserved by
Sanblue Enterprises Pvt. Ltd.
For best view:
Use Internet Explorer 5.0+,
Screen resolution 1024 x 768
ICICI Payment Gateway
Secure Merchant
ISO 9001 certified