The WSA Show Steps up to Celebrate Product Excitement
in another Successful Marketplace
New Trends with Global Reach Took Center Stage at
World's Largest Footwear & Accessories Event
ENCINO, Calif.: August 4, 2008
The footwear and accessories marketplace was in full-swing
this past week at The WSA Show and The Collections at WSA, held in Las Vegas. The industry's biggest names were out, and business flourished in every market
category, from men's, women's, and kids' shoes, to jewelry and accessories, with
exhibitor participation that included category leaders, emerging brands and rising
stars. An estimated 29,515 participants from 99 countries/territories were in
attendance in Las Vegas, representing a 2.8% increase over the February show.
"We are extremely pleased with the participation in
this edition of the show," said Diane Stone, Chief Operating Officer.
"We approach buyer recruitment by talking one-on-one with the top-tier
retail organizations that are important to the brands, and 86% of those retail
organizations attended the show. Like all businesses today," Stone
continued, "some of their teams were smaller in line with controlling
their costs, as we all are, but their buying power was here and that's what's
most important."
On the first day, the show floor was buzzing when singer and
actress "Fergie" appeared at the Brown Shoe Co. booth to launch her
new footwear collections: Fergie and Fergalicious by Fergie. The Fergie
collection boasts sophisticated, sexy shoes with a glam rock influence while
the Fergalicious by Fergie line embodies the popstar's fun and funky pop rock
edge. Both lines will make their in-store debut for Spring '09.
Major brands such as Steve Madden and Geox benefited from
being at The WSA Show. "The WSA Show has been a very successful show for
us," stated Phil Pine, National Sales Manager, Steve Madden. Kitty Bolinger,
Director of Sales, Geox, mirrored Pine's sentiment by saying, "We're very
pleased with the attendance to the show. We maintained a strong, consistent
traffic flow to our booth and received tremendous response to our womens
sandals."
Another part of the show causing a stir was The Box at WSA.
Doubling the size from its February debut, The Box at WSA offered retailers and
buyers better, contemporary, trend-driven handbags and footwear in an open, hip
boutique-style environment, allowing visitors to freely explore and discover
next season's trends from new and established designers including Velvet
Angels, Sergio Tomani, Gwyneth, Boutique 9, Dikuza, Sacha London, Dulce,
GogoGear, Anouk, NeuAura, Peta Martin, Joan & David, Manas Spa, Kathryn
Amberleigh, Tara Crystalle, YOU by Crocs, Nina, Charles David and Kowalski.
"Exhibiting in The Box has been a terrific experience
for us. As a new brand, it was the perfect venue for buyers to discover our product, and with a very minimal investment, we were able to make a really big impact,"
said Joe Ponce, president, Velvet Angels. "The Box really has become the
venue that WSA envisioned it to be."
Attendees from all 50 states, plus Guam, Puerto Rico and the
U.S. Virgin Islands, were among those to walk the show floor alongside buyers
from 99 countries/territories from all continents. The global buyer recruitment
efforts were strengthened significantly for this show, and in addition to the
efforts of WSA's Retail Relations Team, The WSA Show and The Collections at WSA
were recently accepted into the U.S. Department of Commerce (DOC) International
Buyer Program, which accepts only 32 tradeshows per year.
In addition to hosting international buyers, the DOC was on
hand to field inquiries from U.S. brands seeking international distribution.
According to Joe English, senior international trade specialist, "We have
had more inquiries at this show from U.S. companies seeking to establish or
expand their global reach than at any show I can remember, and we at the DOC
are pleased to find companies in the footwear industry so vigorously interested
in transcending borders to build their businesses."
Also, returning after its debut last February was the
Materials at WSA category, which continued to add a whole new dimension to the
floor by rounding out WSA's comprehensive offerings to help service the supply chain
needs of manufacturers and retailers. Materials at WSA offered industry leaders
access to booths from over 70 exhibitors, educational workshop programs, hands-on demonstrations and an innovative trend area featuring fall/winter '09/'10
forecasts.