Polo shirts originate from France as tennis wear and later adopted by the English as a wear for the sport polo hence the name polo shirt. The influence of the Cool Biz is just uplifting the sales. Neckties had been the most popular item for Father's Day gifts but with the Cool Biz and its negative influence on neckties polo shirts and dress shirts are items many department stores and shops are placing as the main item. Still, polo shirts are always a popular item in summer and this is not only limited to Japan. The marine trend was also prevalent in many countries, so what characterizes the Japanese fashion scene? Besides the more feminine details, and numerous different designs and styles, the comparatively cold spring has up lifted the trend of layering with polo shirts. This characteristic is a recurring trend with the Japanese, ignited with the need and want of originality in whatever they wear.


Polo shirts have always been a standard item for the summer in many stores. The simplicity of the item allows for alterations and creativity and produce original items. This year with the preppy style trend, Cool Biz, and the marine trend, polo shirts are everywhere. The trend is not so much present in the women's market as it is in the men's. It has been adopted by men of many age levels and of different styles which explains the abundant choices in colors, designs, details, shapes, and styles.

Another item that was popular among the young boys in the sexy style was the skippers. They were slimmer in terms of style and fit and details like lame, gold stitching, and more elegant in materials and silhouette. Many retailers replied from spring to early summer that polo shirts and skippers were their best selling items this year, and still are. Among polo shirts and skippers, border striped polo's stood out among others.

polo trend exemplifies, is a market that is stimulated by stores and the brands, but by individual consumers simultaneously. This as a result makes each trend very dynamic and thereby making Japan's fashion scene one of the most focused market these days.

The combinations in layering came in 3 patterns:
.polo on polo
.polo on shirts
.polo on long sleeve t-shirts

Polo shirts originate from France as tennis wear and later adopted by the English as a wear for the sport polo hence the name polo shirt. The influence of the Cool Biz is just uplifting the sales. Neckties had been the most popular item for Father's Day gifts but with the Cool Biz and its negative influence on neckties polo shirts and dress shirts are items many department stores and shops are placing as the main item.