As Chinese lingerie manufacturers eye the global market, rest of the world eyes China. Shanghai is in the forefront of the lingerie boom. Lingerie is progressively becoming one desirable item in the wardrobe of Chinese women. A survey states that an average Chinese woman spends 8% of their fashion budget on lingerie annually. Though 8% appears to be meager, China is populated with 503 million women and the huge numbers are promising. From lavishness, luxury lingerie's have now become a wardrobe necessity. A lingerie industry survey states that Chinese population consists of more than 200 million women in the age limit of using lingerie, the annual consumption would go beyond 600 million pieces, reaching a sales figure of 15 million RMB.

Encompassing promising prospects in the global market, lingerie industries in China are actively seeking opportunities to expand its domestic market overseas. On an average, the country exports around 4 billion pieces of lingerie; annually. They export intimate wears mainly to France, US, Japan, and Europe. Export of Chinese bras rose as high as 10.5 million; i.e., 93% after the EU ended a 40 year quota system. China enjoys a good market in US as a lingerie exporter. Its performance is on a high base capturing 25% of exports to US. Despite the restrictions on US exports to China, the communist giant is expected to become the third largest exporter to US. China, enfolded with continuous enhancement in technology, makes it a cost effective destination for other countries to have their production base offshore. China along with India is projected to increase its global market share by $100 million USD each in the next few years.

The city of Shenzhen is considered as the 'fashion capital' of China. It is a pedestal of domestic and foreign intimate wears, designing, R&D, and manufacturing of lingerie's. The economic benefits acquired and the market size favor Shenzhen and draws continuous attention of the investors. Many popular brands sold in the global market are being exported from the Pearl River Delta, especially Shenzhen. The 'Sun Hing Group' who manufacture 70% of its lingerie accessories in Asia, the 'YKK', a fortune 500 company, and 'Regina Miracle' all have their manufacturing base in Shenzhen. The city has a perfectly formed industry chain starting from design to production, marketing, and sales both at the domestic and export level. A renowned lingerie brand has launched its outlet in Shenzhen especially because of its cluster effect which will enhance brand promotion and boost sales. Two of the popular Chinese lingerie brands come from Shenzhen, and almost 10 internationally reputed lingerie brands have their production base here. Topform, Calvin Klein, Triumph, Regina Miracle, and Victoria's Secret are a few to name. Embry Form, Xusany, Venies, Ordifen etc are a few domestic brands, having their manufacturing facilities in Shenzhen and enjoy a nation wide reputation.

Shantou is another leading manufacturing hub for women's intimate apparel. It has a well established factory management system, and an efficient supply chain. Its port is one of the 20 leading harbors in China, and facilitates convenient shipping to many foreign countries at cheaper rates. Located in the Guangdong province, lingerie exports of Shantou average around $650 million for a year. This treaty port city stands third for outbound shipment of intimate wears from China. There are approximately 1,500 suppliers in this city of which 150 of them export directly. It is also renowned for the manufacture of knitted intimate wears. Associated towns of Gurao, Chendian, Liangying and Xiashan are also leading manufacturing cities. Gurao has more than 440 intimate wear manufacturers. Xiashan and Chendian produce $100 million worth of intimate apparels; annually.