Chinese Lingerie Market | Fashionable Intimate Apparels in China | Market for Branded and Designer Intimate Wear

Market for Branded and Designer Intimate wears:

China is a major target of many international brands. Cities like Shanghai and Beijing have an ever increasing demand for branded lingerie's and the trend is slowly spreading ahead to smaller cities as well. Shimmering designer intimate wears in jacquards, brocade velvet, satin, gold thread and trimming, and apparels embellished with precious stones have now entered the market. International brands seeking to establish their product in the Chinese market are drawn to find a local partner to help them to navigate the market, and coordinate with the local workers to manufacture apparels.

To show that their products are different from other cheaper garments, luxury lingerie makers are developing their brands and are following more aggressive methods of marketing. There was a time, when lingerie advertising was banned in China. But ideas once considered decadent are eagerly welcomed later on, and the boom of lingerie industry led to creative advertisement strategies. Manufacturers are reinforcing their brand images by plastering billboards with traffic stopping advertisement displays, and appealing visual displays. An outdoor advertising company in China states that budgets for advertisements of lingerie companies have a steady increase year after year. The main target is the first tier cities like Beijing, Shenzhen, Shanghai, Dalian, Chengdu, and Guangzhou.

Embry Form, one of the renowned lingerie brands in China has been awarded the "2007 Best Selling Lingerie Products in the Industry in China" for the 12^th consecutive year. It ranks first in sales volume and market share. 25 international brands including Aubade, Christian Lacroix, Eminence, Cacharel and Janine Robin have newly entered the Chinese market, focusing on its potential and believing that China's market is equally important at France and Italy. 'Triumph International', a Swiss based lingerie manufacturer and marketer currently have 10 stand alone stores and 1,400 counters all over China. With a positive double digit profit figures motivating them, Triumph is planning to open 300 more outlets in major cities in the next 5 years.

The potential market for lingerie is tantalizing in China. With US and EU makers of intimate wears now being eager to sell their products in the Chinese market, lingerie has an enormous consumer market with many genuine opportunities and hidden obstacles. As a major exporter of intimate apparels, China has a rosy future in the global market.

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