Wearing designer lingerie is now gaining equal importance as wearing branded shoes on our feet. The leading British chain stores Marks & Spencer contributed for one third of the lingerie sales during the last year. There is a fascination among the British women for expensive intimate wears, and many are ready to pay more for lingerie than for clothes. Designer brands like Agent Provocateur and Stella MC Cartney are having a good demand in the market. Till some time before it was considered that every occasion requires appropriate attire, but this was not believed to be essential for inner wears. But now, times have changed and there are exclusive lingerie categories' to match every special occasion like bridal lingerie, sporty, natural, elegant etc. Agent Provocateur's bridal ranges are designed in creamy or white hue with elegancy and sexy style especially for that day which a woman waits all her life. Fantasie in a UK brand that focuses' more on plus size lingerie's. Intimate apparel sales in UK are more influenced by Fantasie. This brand is at the forefront of stylish and modest lingerie.

Trends in intimate wears have been influenced by the developments in fabrics like stretch lace, blended fibres, glow yarns, mesh etc. Women seek comfort, glamour, and a feminine charm in the current styles. Floral patterns will be available in classic colors evoking the earthy, woody, and natural sentiments supplemented with delicate laces exuding femininity.

Opaques, stockings, and sheer tights are becoming increasingly popular, particularly among younger women. Colored opaque tights is one of the big trends coming up along with stockings and garters seen again on the catwalks. Stockings are flying off the shelves, with lacy-topped ones being the biggest hit. This has also motivated the high street retailers to adopt the trend. Opulent lingerie's with square necklines have influenced the designers for this season. Grey will have a renaissance and will be in fad. This subtle, sophisticated shade will be a sweet and flirty fashion. Feminine embroidered voile intimate apparels with lace frills will be seen in the store racks. Delicate patterns of guipure lace sewn together by just a few threads will take the shopper to the mysterious Baroque era.

Fashion over the past decade has changed with low rise jeans and similar type of apparels. Women require a right type of lingerie in a right color, shape and fit which would support the garment. Lingerie, like lipstick has become an item of self-indulgence. Along with regular manicure, and pedicure women now set aside a part of their budget for shopping fashion lingerie. With more and more women spending enormous amount of money on intimate wears, the UK market shows potential. Wearing luxurious intimate apparel boosts the confidence of the woman that she is worth it.

References:

1)       http://www.telegraph.co.uk

2)       http://www.businesswire.com

3)       http://www.sofeminine.co.uk

4)     http://blog.figleaves.com/trends/