The biggest portion of intimate
apparel sales comes from departmental stores like Sears, Wal-Mart, The Bay, and
Macy's. Big businesses like Liz Claiborne, VF Corporation, and Jones Apparel
have grown adopting strategies like brand building, acquisitions, and efficient
supply chain management. With the advent of internet, a woman can brose through
the largest, and diversified collection of lingerie. Newport News, and Spiegel,
Barenecessities.com, and Figleaves.com are now a making profitable business;
online. Los Angeles based internet catalog business, Frederick's of Hollywood has a good market; online. These marketers make it comfortable for women of
today to shop online with their credit cards.
'Plus size' does not mean being
unattractive. Despite the size, every woman's desire is to dress smart, and
look beautiful. A recent market research survey states that women in the age
group, 25-36 are the most prolific buyers of plus size lingerie. About 61% of
the American women are of overweight. The survey also estimates that by 2015,
75% of the adults including both men and women will be using plus size
lingerie. Targeting plus size customers have become more recognized coinciding
with the backlash of the ultra thin models.
Fashion industry statements
affirms that plus size start at size 14 in the US, and half of the American
women wear clothing in size 14 or larger. Despite the struggling economy, plus
size lingerie market continues to grow with high quality lingerie brands. EU
and US have invested heavily in the plus size market. Bali, Barley There,
Natori, Vanity Fair, Chantelle, Playtex and Wacoal are some of the trendy
brands that offer fashionable plus size lingerie's.
Just like other areas of the
fashion segment, there is always something fascinating on the horizon for
intimate apparels. The trend for the current year is moving towards colors and
types which has a hint of romance in it. Being discreet is the intention of
every woman. Boxer shorts, and bras with football prints and colors of classic
pink, red and trendy lilac, intimate wears with polka dots, and lingerie with
net, are the new styles seen in the store racks. One of the hottest underwear
trends for women is the boxer, knit or woven man-style undershots. The demand
now is for multifunctional bras with many options like multi-use and removable
straps to match with the user's mood and preferences.
