As is the case with a number of things, Westernization has
had its impact on Indian clothing as well. A significant part of the Indian
population has turned to Western garments such as jeans, trousers, skirts,
T-shirts, suits and shirts, and prefer them over traditional clothing such as
sarees and dhotis. There is, however, a certain section of the population that prefers to stick to traditional Indian clothing. Interestingly in the last decade, a beautiful
amalgamation of Indian and Western clothing has become popular, which has come
to be known as 'Indo-Western' garments or 'Indo-Western fusion' garments.
Indo-Western fusion garments are being largely preferred by Indian consumers males, females and children alike and have now become 'the in
thing'. These garments are gaining acceptance in the Indian mindset, and are
becoming the choice of apparel at formal and informal events, as well as for
work wear. There are several designers who have taken to the designing of Indo-Western
fusion garments. Consequently, there are several such pieces of apparel
available in the market.
Indo-Western fusion garments are usually a combination of
Western-style patterns and Indian designs. Usually, in Indo-Western style
salwar kameez, decorative stoles are used as an accessory for added effect. Another
way of fusion commonly found in today's times is the use of ethnic embroidery
styles from different parts of India - such as Phulkari from Punjab and mirror
work from Rajasthan - on dresses with Westernised patterns. Sometimes, more
elaborate embroidery styles such as Meenakari, Kundan, Resham and Zardozi work are
also used. Denim jackets and pants with Indian-style embroidery and other
embellishments on them are all the rage in India today. A shorter version of
the kurta, called 'kurti', paired with denim pants or trousers is also quite
popular, both among males and females. Another piece of Indo-Western fashion
wear that is highly preferred in India is a kurti paired with a straight-cut
pant-style salwar and a dupatta. With the passage of time, newer fusion styles
are being developed such as short dupattas, pants with slits and sphagetti-style
tops in case of salwar kameez. Patiala-style salwars worn with short shirts is
yet another example of Indo-Western fusion wear largely preferred by youngsters
in India.
This trend of Indo-Western fusion wear has also gradually spread to bridal wear. Sarees are being draped in the Grecian style, and saree blouses are
becoming more and more Westernised in pattern. Lehengas worn with halter tops
is another example of Indo-Western fusion fashion that is being accepted as
wedding wear.
This amalgamation of elements from the Indian and Western
cultures is found in accessories as well, especially in case of jewellery. Usually,
a light Western touch is added to Indian traditional jewellery, so as to make
it suitable for wearing with fusion wear. Apart from this, large, dangling
earrings, beads, and fancy bracelets are also in vogue with fusion garments.
Coming to the reasons as to why Indo-Western fusion fashion
has become so popular in India, several can be cited. Indo-Western garments
have an elegant and trendy appearance, without losing the touch of Indian
culture, making them suitable for wearing at all kinds of occasions. They are
the perfect blend of elements from both Indian and Western cultures, balancing
both, i.e. neither too Americanised nor too ethnically Indian. It is, thus,
suitable for wear by almost all age groups, and is all the rage among the
youngsters in India today. Indo-Western fusion garments are available in
different styles, from daring ones to modest ones. They suit the Indian body
type rather well. Fusion wear is more comfortable to wear, as against the
cumbersome traditional Indian dresses, which is why it is being largely preferred by the working class.
So, the next time you are out shopping for something trendy
but comfortable to wear, don't forget to stop for a few pieces of Indo-Western
fusion wear!!