Handloom Mark

The Office of the Development Commissioner for Handlooms, Government of India has been implementing a number of developmental schemes and programmes to protect the interest and welfare of the weavers. It is proposed to introduce the "Handloom Mark" which will provide a collective identity to the handloom products and can be used not only for popularizing the hand woven products but can also serve as a guarantee for the buyer that the product being purchased is genuinely hand woven. Besides, this would provide a distinctive name in identifying the product or the manufacturer. The Handloom Mark would, therefore, be a hallmark of powerful creative work that defines the product with clarity, distinguishing it from competition and connecting it with customers.

The creation of handloom mark was entrusted to the National Institute of Design, Ahmedabad. The form of the logo has been derived from the interlocking of the warp and the weft. These threads stand for the collaborative institutes giving their inputs and the weavers giving their skills. The interaction between them is leading to a close network. The warp and weft have been molded to form a three dimensional cube.

The mark is in two forms. One for Domestic use: the word Handloom is written beneath the logo and the other for International marketing: same logo with the word Hand woven in India written beneath it.

Description of Handloom Mark

 

Logo of handloom Mark

• Application has been made for the registration of Certification Trade Mark under the Trade Mark Act, 1999 as well as for Copyright under the Copyright Act, 1957.

• Each label is coded on its backside for easy identification/classification. E.g. DF followed by coded number for fabric for domestic sale, DM followed by coded number for made-ups and garments for domestic sale: EF followed by coded number for fabric for export and EM followed by coded number for made-ups and garments for export.

Objective and Scope of Handloom Mark

Objective

• Promote handloom products in Domestic as well as International Market.
• Provide assurance to the consumers about the genuineness of the product origin.
• Improve international marketing linkages to the handloom weavers.
• Strengthen supply chain for Handloom products
• Improve price realization of the Handloom products in Domestic as well as International Market
• Improve the earnings of the handloom weaver community
• Facilitate uninterrupted workflow throughout the year to the handloom weavers.
• Develop database on the handloom supplies and weavers that will help in supporting the weavers through the existing schemes being implemented by the Govt. of India and framing of the future plans.