Note

1. Project profile is calculated based on approximately eight weight/gram of regular sanitary napkin and also based on China make machine.
2. Land & building cost is considered in the project. However, in many cases, if project is implemented in existing infrastructure, the same may not be applicable.
3. Capital subsidy schemes are not considered while calculating the profit.
4. Conversion cost is Rs. 0.19 per piece.

Conclusion

At present the production of about 900 mn pieces are manufactured in India and rest are imported. Total women in the age group of 15 - 54 years in India are about 300 mn. Total menstrual periods/year is 13 that last for 4 - 8 days and an average of 3pieces/day is used. Then consumption would be 58, 500 mn pieces/year. Present consumption is 2,659 mn pcs, i.e., 4.5% penetration while in Europe and USA it is well above 73 to 92%. Hence a growth rate well above 18 to 20% is expected in India. The Indian market is quite huge and as per reports available only 35% of India's requirement is manufactured in India, as of now. A huge market, great potential and excellent profit margin is envisaged in manufacturing of sanitary napkins in India.

Acknowledgement

The authors acknowledge with thanks the Director and Management of MANTRA for giving permission to publish the paper.

About the Authors

The authors are with the Man Made Textiles Research Association (MANTRA) Surat, Gujarat.

Click here to view List of Tables