Table 1

Thick Pads

Panty Liners

Ultra thin pads

Absorbent

Daily Use

Wings

Dry Surface

Tampon back-up

Thin

Self sit

Odour control

Comfort

Convenience

Table 2 Consumption per capita for year 2005

Country

Population

GDP/Capita US$

Consumption hygiene products/Capita, US$

Brazil

186.4

4,289

10.5

China

1,293

1,533

3

Germany

82.7

33,800

24.2

India

1,03

726

0.13

Japan

128.1

35593

39

Russia

143.2

5,349

8.3

USA

298.2

41,768

35

Total World

6,645

6,879

N/A

Table 3: Some of the manufacturers of sanitary napkins

Johnson & Johnson
Procter & Gamble Hygiene and Healthcare Ltd.
Kimberly Clark Lever Ltd.
Gufic Bioscience
Dima Products, Vapi

Table 4: Women 15-34 years in India

Year

Women Million

1995

200

2000

About 250

2005

About 275

2010

300

2015

Above 300

2020

Above 300

2025

Above 300

Table 5: Key criteria for success

Hygiene

Feels clean, no skin irritation

Performance

Absorbent, dry surface, no leakage

Comfort

Body shape, stays in place, waistband, elastic gathers

Convenience

Easy to use and dispose

Aesthetics

Design, Color, Print

Table 6: Lady napkin- 142 x 240 mm size

S. No

Raw material

% composition w/w (approximately)

1

Nonwoven Fabric

14%

2

Cellulose pulp

45%

3

Super absorbent polymer

5.7%

4

Polyethylene back sheet

12%

5

Silicon paper of 25 micron 45 GSM

16%

6

Hot melt seal

6%

7

Hot melt positioning seal

1.5%