"It was 60,000 watts of electricity," commented
Pradeep Hirani of swish Mumbai fashion outlet Kimaaya. "The show was so
imaginative and the music was excellent. It was so full of composition. It was
so lively that was the full experience of a circus," said French
ambassador Jerome Bonnafont. The comment couldn't have been more apt - because
the collection was titled "Circus".
As for Arora, he was self-effacing. "I just wanted a
good show and a good finale. I wanted to do it my way," the designer said.
Arora's line also had short dresses, mini skirts, trousers and dresses as well
as pieces largely inspired from circus costumes including bra tops, multiple
bows and jump suits.
Elaborating on his collection, Arora said: "I feel that
a circus is a part of everybody's life. The way we live our life these days is
like a circus - entertaining and hilarious." The collection explored
innovative techniques of embroidery like hand-sewn appliqu, digitally printed
sequin and traditional Indian gota embroidery that gelled well with his
signature style.
Since Arora's show was the grand finale, his collection will
also be retailed from Wills Lifestyle stores across the country.
Buyers
show keen interest
A good number of serious buyers, both international and
domestic, were present at the fashion show. These included Vittorio Radice of
La Rinascente of Italy; Ms. Kwan Chung of Villa Moda at Kuwait; Ms. Tomoko Inuzuka
of Beams, Tokyo; Ahmed Hashim and Mrs. Samira Raouaha of Harvey Nichols from
Riyadh; Ms. Jessica Steffanizi, Ms. Nicole Rohe all of Anthropologie, USA; Ms.
Tamara De Peon, Ms. Meenal Jethi and James Watson from Liberty, London; Ms. Pat
Liew of British India from Kuala Lumpur; Martin Hadid of L'eclaireur of Paris;
Katya and Mahipat Singh from Viva, Russia and Ms. Yamagishi of Sun Motoyama
from Japan, besides Erika Harm from Harmony Fashion in the Netherlands.
There were an equally good number of domestic buyers,
representing Ensemble, Aza, Kimaya, Samsara, Elahe, Evoluzione, Bombay
Electric, Carma, Ogaan, Amarraa and Fuel.
In the course of discussion Erika said she is very positive
about Indian fashion. When asked as to which designers show she has seen and
how it was, she said that she had seen Ranna Gill and it was mind blowing. She
said, she is opening a boutique in the Netherlands and is therefore a
prospective buyer. She plans to rope in designers for her boutique and Ranna
Gill is definitely on the list. She disclosed that her present visit was the
second one, but she did not find anything different. She also complained that
there are two venues (of two different fashion weeks) and it is indeed
difficult to shuttle between two far-flung areas. She wished that all the
designers should have been at the same place. She also informed that the prices
of designer wear were really high and these would be further higher in Europe
after all others like her travel expenses, retailer's cost and transportation
costs etc. are added up. When asked about the demand for Indian fashion
products in the Netherlands, she said there is no demand for India fashion in
her country, as nobody knows about it. She was, however, hopeful that if she
markets Indian fashion well, demand will soon be created.