At the end of the day, if you have defined your most critical drivers and their basis of measurement, the intelligence that you need should be readily available.

Remember that measuring sales performance will not help you to make sales. Understanding and acting upon the key indicators of your business is the best route to success. Only KPIs will enable you to judge whether your business is in poor or good health, and will direct you to apply the appropriate treatment.

About the Author:

Ian Tomlinson is the Managing Director of EPoS and e-commerce solution provider Cybertill.

Please visit: www.cybertill.co.uk