With its fashion-oriented and quality products, Turkey has been increasing her share in the main markets, especially in the European market which has high standards and sophisticated customer needs. Germany, the UK, the Netherlands, France and Spain are the most important markets for Turkish clothing exports, with market shares of 24%, 18%, 7%, 6% and 6% respectively. In 2007, Turkish companies exported more than 170 countries in the world.

Many Turkish clothing companies have expanded their marketing and distribution channels in global markets by opening stores and chain stores all over the world. To increase awareness of Turkish fashion in international markets, they participate in many fashion shows and international fairs in abroad. In addition, the Turkish clothing products are exhibited in international and national fairs organized in Turkey. Major fairs which will be organized in 2008 are:

Istanbul Fashion Fair 08 I, Istanbul, February 2008 (Mens and Womens ReadytoWear, Sportswear, Lingerie & Swimwear, Jeans wear, Leather)
For Detailed information: http://www.cnrexpo.com/

• Istanbul Fashion Fair 08 II, Istanbul, August 2008 (Mens and Womens ReadytoWear, Sportswear, Lingerie & Swimwear, Jeans wear, Leather)
  For Detailed information: http://www.cnrexpo.com/
  
  
• IF Wedding Fashion, Izmir, February 2008 (Wedding dress, Tuxedo, Night dresses)
  For Detailed information: http://www.izmirfair.com.tr/
  
  
• Anatolia Fashion Show 2008, Konya, August 2008 (Ready-to-Wear, Fashion)
  For Detailed information: http://www.tuyap.com.tr/