Ayurvastra has an enormous demand in countries like Saudi Arabia, UK, USA, Germany, Italy, Malaysia, Taiwan, Singapore, and Japan. Purdahs made of ayurvastra fabric are exported to Saudi Arabia in response to the demand for women from royal family. The technology which is used for making ayurvastra garments are also being applied in the making of coir mats, bed sheets, and carpets made from jute. Attempts are also made to make woolen clothes the same way. As the world becomes increasingly aware of eco-friendly living, this fabric will capture the global textile market.

Despite the fact that these fabrics are gaining popularity in the recent past, in many villages in the Southern part of India, especially in Kerala, herbal dyeing has been followed as a family business for more than 500 years. Fabrics coated with herbal dyes were used by royal families and courtiers. As a handloom craft, the tradition has passed down to the weavers of the succeeding generations. This age old practice emphasizes the importance of an environmentally friendly way of living, and sustaining the world in a virtuous way for the forthcoming generations.

References:

1. HUhttp://www.ayurvedam.comU
2. HUhttp://www.ayurvastraonline.comU
3. HUhttp://www.merinews.comU
4. HUhttp://www.ayurvastra.inU