Despite the marring recession has caused, mall owners are optimistic. They positively assert that every recession would be followed by a period of boom for five years. Most of them are keeping focus on their inventories, so when recession turns around, they are well positioned in the market. Strategies are also being adopted to beat the impact of the economic slump. Mall operators are trying innovative ways to charm elusive customers. Attempting to encash the customer's psychology, an array of offers like dance workshops, gifts, scratch and win schemes, and contests tagged with eye-catching prizes are announced. Attractive discounts are also offered by many malls.

Malls would not totally disappear from our planet; however, owners will have to be tactful in utilizing the market potential to have their slice of the pie. When finance is tight, consumers would prefer to spend only on those products that they believe; will improve the quality of their life, or something that is absolutely necessary. The most influential tool of marketing is exploiting this fact and selling the product or service as something which the consumer needs, or make him believe that it will be an investment whose pay-off will improve their life style.

References:

1. http://www.mrketplace.com
2. http://www.expressbuzz.com
3. http://www.denverpost.com
4. http://industry.bnet.com
5. http://womeninbusiness.about.com