To reach this goal, factories must take on much greater
responsibilities in the manufacturing process and invest very large sums of
money.
However, since the product cost sheet does not include
markdowns, the customer cannot see that the increased FOB price is more than
offset by the reduced markdown.
The supply chain with its associated dysfunctional cost sheet
moves the customer in the opposite direction-towards increasingly higher costs.
Each time the sourcing specialist "reduces" supply chain costs, he is
in fact raising full-service garment costs.
The solution is to scrap the entire supply chain process and
go back to basics.
First we redefine cost as full-value cost: Cost = Listed
Retail Price (the number on the hang-tag) minus Profit.
Second we restate the basis of supplier selection.
The customer works with the factory which provides the
product at the lowest cost- which is the same as: the customer works with the
factory where they make the most money.
To achieve this end, the customer combines the manufacturing
process (pre-production and production) with post-production to form the
product cycle, which begins at the point when the designer selects sample
fabric and ends when every last piece of that style has been sold in retail.
All reorders are included in the product cycle. The product
cost sheet becomes the product full-value cost sheet, and every step in the
product cycle is listed separately.
When the customer carries out that step, the customer's cost
is listed. When the factory carries out that step, the listed cost becomes 0,
because it becomes part of the CMT.
This may appear obvious, but when you think about it, it changes
the entire basis of garment sourcing. The customer no longer cares about CMT,
FOB, or DDP. The customer cares only about NET.
The factory becomes responsible for in-store delivery dates,
quality, etc. The customer no longer cares why the style did not sell well. The
problem may be poor design, poor quality, late delivery, high retail price,
etc. All of these are irrelevant.
Periodically, the customer evaluates its suppliers- which
supplier provided the customer with the highest per cent profit and which did
not.
The good suppliers are given more business. The not-good
suppliers are given less business or no business at all.
The full value cost system is simple, transparent and most
important realigns the relationship between customer and supplier.
Instead of competing, both sides work to achieve a common
goal profit for the customer. The customer does well and in situations where
the factory has made the investment in capital and systems, its profit has the
potential to rise tremendously.
Originally
published in The Stitch Times: March 2009