Alternatives:

The industry should adopt strategies to survive the crisis bites, or for an inoculation until things turn around.

• Low Marketing and Advertising Budgets:
  
  With the market getting slower, its current potential should be utilized to the optimum level. Innovative solutions like cutting down the marketing and advertising costs will reduce the financial encumber of the company. Marketing and advertising being the supreme power for the existence of the retail industry, utmost care must be taken while curtailing its expenditure, so that it does not infect the functioning of the business.
  
  
• Online Branding and Marketing:
  
  Fluctuations are not a new concept for global markets. It is the time to find right alternatives for the industry to minimize the expenses and put forth efforts to move up in the market. With online marketing prospects available, this trend is now creating enormous opportunities in the retail business. Online branding and marketing are the hottest retail trends. Mr. Spencer Sheen appreciates the growth of internet retailing by saying, "Internet retailing is important, and is definitely growing internationally and in India."
  
  
• More Customers at lower costs:
  
  Economic slump is forcing the consumers to curtail their expenses. Retailers should plan for attracting more customers with low cost products. Current trend is that discount retailers are doing much better than the mall owners.