He also said "We
have seen to what extent they have been affected by the series of trading
updates that were released at the end of 2008 by retailers in Europe and the US. Even Inditex and H&M have reported a dramatic slowdown in their growth."
Difficulties ranging from attaining credit to reducing
operating costs are set to continue this year, with the weaker companies likely
to fall by wayside in a tough marketplace.
Undoubtedly apparel retailers are feeling the effects of the
banking crisis because so many are carrying high levels of debt. The rapid
expansions that have seen over the last five years or more have been fuelled by
companies' ability to raise money from banks.
It is inevitable that the global financial crisis, which is
leading to the recession in UK, and US will result in much more consolidate marketplace. Whats more, larger and more resilient players like Nike, VF Corporation and
Inditex Group will be able to pick up business units for a bargain prices.
Unfortunately, this consolidation, together with tighter
inventories, store closures and cost reductions, are all likely to result in
job redundancies typically associated with recession.
"The banking crisis will undoubtedly lead to casualties
in 2009 as consumer spending continues to fall away as many predict. What we
will also see is that, just as with Woolworths in the UK, even if a business or consortium wants to buy a failing retailer, the banks will be
very unwilling to finance the deal. So, the traditional pattern of
consolidation and takeover that we have seen in other recessions may not happen
as businesses simply go under and disappear," says McGarrigle.
It was a week that will go down as one of Wall Streets
worst and global stocks were sent tumbling. Eventually, three of the Iceland's largest and most highly indebted banks- Kaupthing, Glitnir and Landsbanki- all
collapsed amid the turmoil and were nationalized by the Icelandic government.
The US government formulated a US$700bn bailout package for
its financial institutions, but much of the damage is done for many listed
companies and their consumers. However, government bailouts for car and steel
manufacturers raise the prospect of these safety nets being extended to other
industries too.
Looking ahead to 2009, retailers will be forced to continue
to make cut backs, but they will resist as long as possible, reducing staff
levels in store where they can make a real difference in winning business. For
some retailers this might mean cutting back or postponing international
expansion plans.
"But there are enough examples now of retailers that
are seeing strong growth rates from their international operations compared to
their domestic business, to show the way forward for retailers."
The BRIC (Brazil, Russia, India, China) economies remain the
favoured destinations even though Russia and India have seen slowdowns in their
economy. But compared to the rest of world, their growth makes them highly
attractive still, coupled with the fact that the rise of property prices there
has now stopped and is in decline.
The apparel industry is more prepared for a slowdown in consumer
spending than they have been in previous years. Advancement in technology,
inventory control and product life cycle management tools will help companies
be more responsive to the economic climate. Those with the best product life
cycle management and inventory system in place will fare better.
Source: AEPC Weekly