Source: The Stitch Times, April 2009
For a long period, fashion designers
of European countries like Italy and France have dominated garment and fashion
industry. However, in the last 30 years India has been through a revolution in
terms of fashion designing. Fashion is a term commonly used in relation to
clothes, dresses, garments, etc. There has been perceptible improvement in use
of quality textiles and materials by the fashion designers.
Fashion is identified today with status, acceptance and it
almost implies social involvement. Fashion is an important aspect in every one's
life. Every person has an inherent tendency to be fashionable though they have
different body structures and not every kind of clothes suits him, which
require people to know about fashion and dressing sense. Lack of knowledge
about proper dress code and colour sense, one gets exposed. Fashion is always
evolving and therefore it is important for all those fashionable man and women
to always update themselves with the hot and happening fashion of different
seasons and occasions. The fashion designer profession has recently emerged as
one of the most sought out careers among the youths. They are confident in
their own creativeness, which has helped them in setting new trends rather than
following trends set by others.
Future trend in fashion
A few years back, the need of a cell phone for the users was
only to talk with others and it was an overwhelming satisfaction for the users.
Gradually the demands of the same users increased much more in terms of various
additional functions and services from the same product besides fulfilling the
basic need. And the dream came true. Today we have the cell phones comprising
of many additional functional services starting from entertainment, games, e-services,
photography and what not? So far the fashion designers designing garments
depended upon the normal mill made /handloom/ power loom fabrics and
accessories with an objective of making it aesthetically beautiful and then
follow different business tools so as to reach the product to the common people
through merchandising, popularizing or arranging ramp shows etc.
But now the time has come to think something different.
Besides the traditional concept of designing a garment with an eye for better aesthetic
value for satisfying the users, it can be thought of adding some functional
value also by utilizing the new textile products and concepts developed through
the emerging areas like 'smart and intelligent textiles' so as to set up a new
trend for growth for upcoming fashion entrepreneurs. Garments made from 'Smart
& intelligent textiles' are a foundation for a new fashion philosophy for
the 21st century. Present day fashion designers tie up themselves
with the vision of electrical and electronic engineers, material scientists,
textile engineers, chemical engineers, IT professionals etc. The world market 1
for smart fabrics and interactive textiles (SFITs) has exceeded US$640 mn by
the end of 2008 against the projected figure of US$485 mn.
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About the Author
The author holds M.Tech in Textile and is Reader and Head Of
Department (Fashion Technology) in College of Engineering & Technology, Bhubaneswar (Orissa).
Originally
published in The Stitch Times, April 2009
