As consumers understand and accept the importance of eco friendly clothing, demand for eco clothing and other accessories increases. With an increase in demand, more companies will be involved into this process, thus making the cost of raw materials to go down. With an increased competition, the final cost of the products will also go down, thus benefiting the ultimate consumer. The slogan 'Going Green' is not just concerned with the impact of the environmentally related activities, but also brings about a positive change in the precedence of our wants and needs.

References:

1. http://www.ecosalon.com
2. http://www.csmonitor.com
3. http://www.springfieldgo.com
4. http://www.treehugger.com